Neal Lulofs, Senior Vice President, Communications and Strategic Planning

Neal Lulofs acts as senior vice president, communications and strategic planning for the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation auditor.

Lulofs joined ABC in 2005 with more than 20 years of corporate communications, public relations and marketing experience. Since joining ABC, he has led efforts on brand positioning, strategic and crisis communications planning, solidifying media relations and developing outbound e-mail communication with ABC members.

Prior to joining ABC, Lulofs held the position of senior manager, marketing communications at MCI, where he managed all U.S. public relations, communications and web marketing for a major division of that organization. Before MCI, Lulofs held senior communications positions at Comdisco, TFA Communications, and A.B. Dick Company.

A native of Antioch, Illinois, Lulofs earned a bachelor’s degree in English/Communications from Trinity International University and a master’s degree in creative writing from Warren Wilson College.