Our Mission

ABC is dedicated to being the world's pre-eminent self-regulatory auditing organization, responsible to advertisers, advertising agencies, and the media they use, for the independent verification and dissemination of our members' circulation, readership, and audience information.

ABC will conduct audits that represent the industry standard for integrity, objectivity, and accuracy, and will use state-of-the-art techniques to produce and disseminate ABC-audited information.

ABC is committed to its tripartite member organization, to anticipating and exceeding the needs of our members, and to providing the audited data that enable them to plan, purchase, and sell media advertising with confidence.

Our Core Beliefs

We must remain constantly vigilant to the changing needs of the advertising marketplace and develop reporting standards, verification procedures, and dissemination vehicles that address these needs in an efficient, cost-effective manner.

We must provide a forum that allows for a balance of interest between the buyers and sellers of advertising within a not-for-profit, tripartite organization.

We must continue to develop technological resources that enhance the accuracy, breadth, and timeliness of ABC verification and reporting services. Our goal is to provide the audited information our members need in the most useful, relevant formats.

It is the men and women of ABC-our members, our board of directors and our staff-who will continue to preserve our credibility through their commitment to the highest levels of integrity and objectivity. We must acknowledge the needs of these individuals and will reward their contributions.