(Download a pdf version of this chapter.)

ARTICLE 1 — Paid Circulation

C 1.1 Paid Circulation Defined
C 1.2 Prices

ARTICLE 2 — Circulation Reporting

C 2.1 Circulation Averages
C 2.2 Morning, Evening, All-Day, and Sunday Designations
C 2.3 National Advertising Sold in Morning and Evening Editions as a Unit
C 2.4 Separate Editions
C 2.5 Circulation Above or Below Average for Other Days
C 2.6 Weekend Issues
C 2.7 Days Omitted from Averages
C 2.8 Extras
C 2.9 Analysis of Individually Paid Home Delivery Circulation by Price Category
C 2.10 One-Day Figures for Supplement Statements
C 2.11 Intermittent Subscriptions
C 2.12 Audit Report Maps
C 2.13 Weekly Newspaper Group Audit Plan

ARTICLE 3 — Other Paid Circulation, Subscriptions or Copies Paid for by Other than Recipient

C 3.1 Employee, Correspondent and Agent Copies
C 3.2 School Subscriptions
C 3.3 Third-Party Sales
C 3.4 Group (Subscriptions to Businesses for Designated Employees)
C 3.5 Gift Subscriptions
C 3.6 Gift Subscriptions Not Recognized as Paid Circulation

ARTICLE 4 — Time of Making Audits

C 4.1 Timing of Audit
C 4.2 Initial Audit
C 4.3 Reinstatement Audit

ARTICLE 5 — Circulation Incentives and Other Qualification Standards

C 5.1 Premium Defined
C 5.2 Premiums with Subscriptions/Single Copy Sales
C 5.3 Combination Sales
C 5.4 Subscriptions Paid for by Contestant
C 5.5 Contests and Coupons
C 5.6 Subscriptions as Prizes
C 5.7 Subscriptions Involving Charitable Contributions
C 5.8 Subscriptions Paid for by Advertising
C 5.9 Subscriptions Purchased with Award Points
C 5.10 Vacation Paks
C 5.11 Single Issue Sales of Back Copies
C 5.12 Subscription Offer Based on Acceptance Unless Declined
C 5.13 Transfers on Consolidation
C 5.14 Purchase of Subscription List
C 5.15 Transfers from One Going Newspaper to Another
C 5.16 Transfers from Suspended Publication to Others
C 5.17 Credit Subscriptions
C 5.18 In-House Credits
C 5.19 Hawker (Street) Sales

ARTICLE 6 — Other Reports

C 6.1 Publisher's Statements
C 6.2 Consolidated Newspaper Publisher's Statements and Audit Reports

ARTICLE 7 — Analysis by Reporting Areas and Delivery Methods

C 7.1 Reporting Options
C 7.2 Circulation in City of Another Member
C 7.3 City Zone
C 7.4 Retail Trading Zone
C 7.5 Newspaper Designated Market
C 7.6 MSA/CMA
C 7.7 Other Reporting Areas
C 7.8 All Other
C 7.9 List of Towns Receiving 25 or More Copies
C 7.10 Seasonally Occupied Households
C 7.11 Non-Paid Distribution of Two-Year Weeklies

ARTICLE 8 — Employment of ABC Auditors

ARTICLE 9

C 9.1 Supplemental Analysis: Non-Paid Newspapers
C 9.2 Home Delivery, Address Specific
C 9.3 Home Delivery, Market Coverage
C 9.4 Public Access Distribution
C 9.5 Analysis of TMC, EMC or Similar Newspapers
C 9.6 Supplemental Analysis Distribution

ARTICLE 11 — Optional Analysis

C 11.1 Optional Analysis
C 11.2 Other Analyzed Distribution
C 11.3 Third Party Sales
C 11.4 Analyzed Non-Paid Distribution
C 11.5 List of Towns (and Postal Codes) Receiving 25 or More Copies
C 11.6 National Newspaper Reporting

(Download a pdf version of this chapter.)

ARTICLE 101 — Paid Circulation

C 101.1 Paid Circulation Defined
C 101.2 Prices

ARTICLE 102 — Circulation Reporting

C 102.1 Circulation Averages
C 102.2 Morning, Evening, All-Day and Sunday Designations
C 102.3 National Advertising Sold in Morning and Evening Editions as a Unit
C 102.4 Separate Editions
C 102.5 Circulation Above or Below Average for Other Days
C 102.6 Weekend Issues
C 102.7 Days Omitted from Average
C 102.8 Extras
C 102.9 Subscriptions for Less Than Regular Frequency
C 102.10 One-Day Figures for Supplement Statements
C 102.11 Intermittent Subscriptions
C 102.12 Audit Report Maps
C 102.13 Weekly Newspaper Group Audit Plan
C 102.14 Non-Paid Distribution

ARTICLE 103 — Other Paid Circulation, Subscriptions or Copies Paid for by Other than Recipient

C 103.1 Employee, Correspondent and Agent Copies
C 103.2 School Subscriptions
C 103.3 Third-Party Sales
C 103.4 Group (Subscriptions to Businesses for Designated Employees)
C 103.5 Association Subscriptions
C 103.6 Gift Subscriptions
C 103.7 Gift Subscriptions Not Recognized as Paid Circulation

ARTICLE 104 — Time of Making Audits

C 104.1 Timing of Audit
C 104.2 Initial Audit
C 104.3 Reinstatement Audit

ARTICLE 105 — Circulation Incentives and Other Qualification Standards

C 105.1 Premium Defined
C 105.2 Premiums with Subscriptions/Single Copy Sales
C 105.3 Combination Sales
C 105.4 Subscriptions Paid for by Contestant
C 105.5 Contests and Coupons
C 105.6 Subscriptions as Prizes
C 105.7 Sponsored Subscriptions
C 105.8 Subscriptions Paid for by Advertising
C 105.9 Subscriptions Purchased with Award Points
C 105.10 Vacation Paks
C 105.11 Single Issue Sales of Back Copies
C 105.12 Subscription Offer Based on Acceptance Unless Declined
C 105.13 Transfers on Consolidation
C 105.14 Purchase of Subscription List
C 105.15 Transfers from One Going Newspaper to Another
C 105.16 Transfers from Suspended Publication to Others
C 105.17 Credit Subscriptions
C 105.18 In-House Credits
C 105.19 Hawker (Street) Sales

ARTICLE 106 — Other Reports

C 106.1 Publisher's Statements
C 106.2 Consolidated Newspaper Publisher's Statements and Audit Reports

ARTICLE 107 — Analysis by Reporting Areas and Delivery Methods

C 107.1 Reporting Options
C 107.2 Circulation in City of Another Member
C 107.3 City Zone
C 107.4 Retail Trading Zone
C 107.5 Newspaper Designated Market
C 107.6 CMA
C 107.7 Other Reporting Areas
C 107.8 All Other
C 107.9 List of Towns Receiving 25 or More Copies
C 107.10 Non-Paid Distribution of Two-Year Weeklies

ARTICLE 108 — Employment of ABC Auditors

ARTICLE 109

C 109.1 Supplemental Analysis: Non-Paid Newspapers
C 109.2 Home Delivery, Address Specific
C 109.3 Home Delivery, Market Coverage
C 109.4 Public Access Distribution
C 109.5 Analysis of TMC, EMC or Similar Newspapers
C 109.6 Supplemental Analysis