D 4.1 Publisher's Statements

(a) The semi-annual statements shall cover the period from January 1 to June 30 and July 1 to December 31 or October 1 to March 31 and April 1 to September 30.

(b) On an optional basis, statments may also be filed for periods from January 1 to March 31, April 1 to June 30, July 1 to September 30, and October 1 to December 31. To exercise the option the publisher must notify the managing director at least 15 days prior to the beginning of the applicable audit period. Once a publisher has exercised the option, they may continue for successive audit periods.

(c) For all publications using the semi-annual June/December report cycles, Publisher's Interim Statements may be filed for quarterly period January 1 through March 31 and/or July 1 through September 30 only. For publications utilizing the semi-annual March/September report cycles, Interim Statements may be filed for quarterly period April 1 through June 30 and/or October 1 through December 31 only.

(d) Business Publication members have the option of using either the Paid or the Paid and Qualified Non-Paid Circulation Publisher's Statement forms for reporting of circulation:

(1) A Publisher's Statement form printed on blue stock is used by publishers who wish to show an analysis of only paid circulation. This form, identified as the Paid Circulation Form, must show the words: "None Claimed" in Paragraph 1(b) - average non-paid circulation to field served.

(2) A combination Publisher's Statement form, identified as the Paid and Qualified Non-Paid Circulation Form, printed on ivory-colored stock for use by all regular membership publishers having less than 70-percent total circulation as paid circulation and/or having qualified non-paid circulation.

Those business publications reporting less than 50 percent paid subscription circulation shall not be required to report an analysis of the total new and renewal subscriptions in Paragraphs 5 through 8, an analysis of post expiration copies in Paragraph 9 of Bureau reports.

(e) When two or more publications offer to sell advertising in combination, the publications may elect to publish a Group/Network Publisher's Statement which shall combine circulation statistics. In such cases, the Group/Network Publisher's Statment may include a calculation of unduplicated circulation on an optional basis.

If a business publication makes any claim as to the unduplicated circulation, either by oral or written communication direct to advertisers or through advertising matter or as a public comparative statement concerning its unduplicated distribution, the publication shall, in the first Publisher's Statement to the Bureau subsequent to the advertised claim make a formal statement of its unduplicated distribution in the paragraph devoted to explanations. Before releasing the Publisher's Statement, the Bureau shall inspect the publication's records and satisfy itself that the publication has the necessary records to substantiate the claim. If inspection reveals that records are not available to substantiate the claim according to standard practice of the Bureau, the statement of unduplicated distribution shall be eliminated from the Publisher's Statement before release and the following declaration shall be substituted: "Records required by the ABC are not available to substantiate any claim of unduplicated distribution and any such claim which may have been made by or in behalf of this publication is to be disregarded."

The next Audit Report shall repeat the same declaration.