E 7.1 Deferred Subscriptions

The deferred subscription plan is that by which subscribers receive the publication a month or more late, being served from returns. If at least once cent is paid for such subscriptions, they shall be classed as paid but shown as a separate classification.

E 7.2 Back Copies

(a) An issue of a publication shall be considered a back copy immediately upon the appearance for sale of the next issue.

(b) Back copies served in connection with a subscription offer shall be recognized as paid up to three months preceding the date of the order, provided the subscription offer has specifically included the offer of back copies, or the subscriber has requested a back dating of the subscription, and provided consecutive copies are served and are paid for in accordance with rules governing a paid subscriber.

The number of subscriptions resulting from specific offers involving the distribution of back copies shall be reported in the paragraph of the Publisher's Statements and Audit Reports devoted to general explanations.

(c) Only copies that have been distributed in connection with orders dated during and 30 days after the regular Publisher's Statement period may be included in paid.

(d) In cases where the subscriber has not been specifically notified at or before the date of the order that back copies will be served as part of the subscription, credit shall be allowed only for copies served which do not date back beyond one issue previous to the issue current on the date of the order for publications other than weeklies, or beyond two issues previous to the issue current on the date of the order for weekly publications.

(e) Back copies sold for export to international countries for distribution abroad shall not be included in Paragraph 1 of Publisher's Statements and Audit Reports.

(f) Single issue sales of back copies shall be recognized as paid for a period of three months following the on sale date of an issue provided the purchaser has specifically ordered the back issues.

E 7.3 Collection Stimulants

(a) Any inducement offered for prompt payment subsequent to the receipt of a subscription order is a collection stimulant.

Any inducement offered for prompt payment prior to receipt of a subscription order is not a collection stimulant but is a reduced price or premium, whichever applies, and must be so reported. A collection stimulant may be extra copies of the publication or a cash discount or anything of an extraneous nature, and shall be described as a collection stimulant in the explanatory paragraph of the Publisher's Statements and Audit Reports.

(b) The value of the collection stimulant must be taken into consideration in establishing the amount necessary to be paid by the subscriber in order to qualify the subscription as paid as required by the rules relative to Prices, Premiums, Combinations, or any other rules which may apply.

(c) The number of subscribers receiving collection stimulants during any regular Publisher's Statement period shall be reported in the explanatory paragraph of the Publisher's Statement and in the Audit Report covering the Publisher's Statements even though the subscription order may have originated in some prior period.