F 11.1 Advertising Rate Base or Circulation Guarantee

Paragraph 1 of Magazine Publisher's Statements and Audit Reports shall include a statement setting forth facts pertaining to advertising rate base or circulation guarantee if such existed during the period covered by the report.

The default presentation of advertising rate base or circulation guarantee in Paragraph 1 will be to Total Paid & Verified Circulation. Publishers wishing to report separate paid versus verified rate base data may do so in the explanatory paragraphs.

In those cases where non-paid circulation is analyzed, Publisher's Statements and Audit Reports shall report separate rate base or circulation guarantee data for each component of circulation (Paid & Verified Circulation versus Analyzed Non-Paid Circulation) provided the publisher's rate card clearly makes the distinction. In the absence of such a distinction, the default presentation in Paragraph 1 will be a comparison of rate base and/or circulation guarantee to total circulation (Paid & Verified plus Analyzed Non-Paid).