Rules & Resources
Bylaws & Rules

Chapter F: Article 13

F 13.1 Definition of Individual Recipient

The "Definition of Individual Recipient" for publications reporting analyzed non-paid list source circulation shall be a statement describing specific classes of subscribers (e.g. businesses, titles, occupations, geographic or demographic, etc.) to whom the publication is directed. It shall exclude statements of a promotional nature and be subject to editing by the managing director. The publisher shall maintain auditable documentation, not more than three years of age, to substantiate that all analyzed non-paid list source circulation meets the Definition of Individual Recipient.

F 13.2 Method of Circulation

The "Method of Circulation" for magazines analyzing non-paid circulation shall be a statement describing the method by which the publication is distributed. It shall exclude statements of a promotional nature and be subject to editing by the managing director.

F 13.3 Analyzed Non-Paid Circulation

Those publishers reporting analyzed non-paid circulation may provide an analysis of circulation for one issue within each statement period (the issue to be the same as that analyzed for paid circulation). The issue to be analyzed shall be the same issue used to report a geographic analysis. Format for the analysis shall be determined by the managing director working with the publisher and shall conform to the "Definition of Individual Recipient" and "Method of Distribution" statements.

F 13.4 Analyzed Non-Paid List Source

Circulation served to individual recipients wherein names have been obtained from a list, directory or similar resource may be reported as Analyzed Non-Paid List Source, provided the following requirements are met:

(a) Age of source of recipient name does not exceed 36 months.

(b) Publications issued monthly or less often must serve recipients every issue for at least six consecutive months; publications issued more often than monthly must serve recipients at least six consecutive issues, but not less than three consecutive months of service.

(c) Source of recipient name must be adequately identified and dated and must be made available for auditor examination.

(d) A full explanatory shall be made in the paragraph devoted to general explanations regarding the source of recipient names.

F 13.5 Analyzed Non-Paid Bulk Defined

Analyzed non-paid bulk is circulation delivered to designated locations for redistribution to recipients unknown to the publisher. Records must be kept on an issue-by-issue basis to show gross and net distribution when applicable.

Publisher's Statements and Audit Reports shall show copies distributed to designated areas but make no inference as to their final disposition.

F 13.6 Analyzed Non-Paid Market Coverage Circulation Defined

Non-Paid distribution served to recipients known by address only and/or for periods less than required by F 13.5, F 15.1 and F 15.2 (to include those circumstances where confirmation of minimum service requirements cannot be made) or multiple copies served to waiting room locations are to be separately reported in Publisher's Statements and Audit Reports. In addition, copies distributed are to be reported as either "Market Coverage" or "Delivered with Host Products," whichever is appropriate. When such categories are reported, full details of the circumstances surrounding the distribution shall be shown in the paragraph devoted to general explanations.

F 13.7 Analyzed Non-Paid Delivered With Host Products Defined

Analyzed non-paid delivered with host products is circulation delivered to recipients as an insert into another publication.

Records must be kept and made available to the auditor on an issue-by-issue basis to show net distribution of the host product delivery.

Publisher’s Statements and Audit Reports shall report copies distributed by host publication in the paragraph devoted to supplemental analysis of circulation.