F 14.1 Supplemental Unit Analysis

(a) Publisher's Statements and Audit Reports of magazines may, at the option of the publisher, include a unit count analysis of circulation to the field served and/or within the definition of recipient qualification.

(b) A written request must be filed with the Bureau at least 30 days prior to the close of the audit period in which the initial analyses are to be reported. The analyses should be filed with the regular Publisher's Statement and be made for the same issue as the geographic analysis breakdown.

(c) The initial analyses may not be reported in a Publisher's Statement until after having been verified by audit.

(d) The analyses shall contain a breakdown for as many categories of the analysis breakdown as desired by the publication requesting the unit count, but must include categories in the order in which they appear in the analysis of circulation breakdown. Those categories for which analyses are not made shall be clearly identified in the business analysis breakdown.

(e) All data and records pertaining to these analyses must be preserved for auditor's examination. If records are considered inadequate to substantiate the publisher's claim the analyses will not be released.

No information may be used for classification purposes which was obtained more than three year prior to the date of the issue analyzed.

(f) For unit count analyses, standard definitions of a "unit" must be used by all publications serving the same field. The definitions become standard for the field when approved by the managing director and shall appear in Audit Reports and Publisher's Statements where unit analyses are reported. All copies in the categories analyzed by units must be assigned to a unit.

A geographic analysis by states, provinces and countries, in accord with the Bureau's standard format, may be made a part of the unit analysis, at the publisher's option. The breakdown shall include separate totals for those copies analyzed by units and those not analyzed.

F 14.2 Annual Single-Copy Reporting Option

Publications issued annually and sold only through single-copy sales have the option of a simplified reporting of their circulation. Those publications electing to make simplified reporting shall not be required to submit semi-annual Publisher's Statements to the Bureau, instead having only the release of audited circulation data following the finalization of each issue.

(a) Publications electing this option, shall be required to adhere to the following provisions:

(1) Publications are required to submit interim data through ABC's Rapid Report online product.

(2) Publication's Audit Report will indicate no Publisher's Statement was released by ABC as publication is a participant in the annual single copy reporting simplified program.

(3) Publications will carry no data in semi-annual FAS-FAX; instead make notation as to participation in the annual single copy reporting simplified program.