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Additional Newspaper Audit Services
Insert Verification
ABC's Insert Verification Service (IVS) is for newspapers that wish to measure and market the accuracy of their freestanding insert (FSI) distribution processes. Although optional, it is recommended that all major metro newspapers elect this service. ABC's Insert Verification Service consists of a quantitative review of a newspaper's insert practices. ABC auditors identify specific single-copy and home-delivery routes to be included in the test. The insert verification may be conducted separately from a newspaper's annual ABC circulation audit.
Coupon Distribution Verification Service
ABC's Coupon Distribution Verification Service (CDVS) confirms that a newspaper is committed to eliminating coupon fraud and establishing itself as a reliable delivery vehicle in this billion-dollar industry. ABC's CDVS service gives advertisers independent verification that participating newspapers handle coupon security procedures according to strict industry-established guidelines.
ABC Interactive
Established to meet the demands of advertisers and the needs of content providers, ABC Interactive (ABCi) delivers reliable, independent, third-party audits and industry-developed standards for Web site activity. ABCi Audit Reports faciliate a level playing field that allows comparison of online activity—in much the same way that advertisers rely upon ABC-audited information to make print media buying decisions.
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