The Key Factor to Media Marketing Success

In today’s fiercely competitive advertising market, media sellers are looking for that “key factor” to help their publication stand out. Media buyers are also looking for that same “key factor” that sets one publication apart from the rest.

Did You Know?

The vast majority of media buyers and planners rely on geographic data for the best possible placement of their advertising campaigns. 97% of agency and 100% of advertiser members of ABC believe geographic information is a critical part of the media planning process.

Increase your visibility and get your data in the hands of buyers.

It starts with becoming a participant in e-Data’s Supplemental Data Report Service (SDRS) and providing Advertisers and Agencies with the key information they need to make more informed media buying decisions. Participating publications recognize that their publication acheives higher visibility within the advertising community, which translates into a potential increase in ad revenue.

For Newspaper Publishers, all you have to do is supply ZIP code level circulation information with your Audit Report. This information will be included in all e-Data’s newspaper analysis products used everyday by Advertisers and Agencies.

For Magazine Publishers, provide your county level circulation (paid and analyzed non-paid) detail via a Supplemental Data Report, which is separate from your Publisher’s Statement. ABC then aligns your county circulation with standard market areas such as Designated Market Areas (DMA) and Metropolitan Statistical Areas (MSA/CBSA). This information is included in all e-Data periodical analysis products used everyday by Advertisers and Agencies.

For a price quote to participate in the SDR service, please fill out our online form.

To learn more about how to unleash the power of your information to gain competitive advantage, please contact at 1-877-222-0932.