The ABC logo is often the first representation people see of our organization. With this in mind, it must be used in a consistent manner.

• All logos must be shown no smaller than 3/4" of original size. If used with another logo, the ABC logo cannot be smaller than 80 percent of the size of the other logo. Use 72 dpi resolution for online use and 300 dpi resolution for print purposes.



• ABC's logo is made up of two parts: a symbol - the graphic representation of the letters A,B and C; and a signature - the words "Audit Bureau of Circulations" or the acronym "ABC." Two other acceptable version of the logo that have been adopted for use by members show the symbol with the words "ABC AUDITED" or "ABC MEMBER." The symbol should never be used alone.



• The official font for the signature is ErasBold-ITC (International Type Corporation) or Adobe's Eras Medium.



• The ABC logo may be used vertically, horizontally or in abbreviated formats. The words "Audit Bureau of Circulations" and the acronym "ABC" have been carefully letter-spaced to provide maximum legibility. DO NOT alter the letter spacing, typeface or type weight of the signature (Exceptions can only be made with the approval of Corporate Communications). Similarly, the symbol has been specially designed and balanced with the signature type to maximize legibility. At no time should a smaller symbol be used with larger type or a larger symbol with smaller type.



• The ABC logo may be reproduced in PMS 287, black or reversed-out in white on any solid, textured, colored or screened background that provides sufficient contrast.