NewsBulletin September 2008

What Are the Newspaper Pricing Requirements for Other Paid Circulation from April 1, 2009, until Oct. 1, 2010?
ABC’s monthly NewsBulletin column, Q&R Corner, focuses solely on the upcoming U.S. newspaper rule changes. The column is a staple in ABC’s online NewsBulletin and features FAQs, interviews with ABC staff and industry leaders, a comprehensive review of the new report formats and tips on preparing for the changes. In this edition of Q&R Corner, we’ll focus on the impact of the flexible pricing model on other paid circulation.

Enhancements to Audience-FAX Announced as Program Approaches One-Year Anniversary
As Audience-FAX has matured, ABC, NAA and Scarborough have monitored its development, gathered member input and considered program enhancements. Much of this discussion has occurred within the NAA’s Newspaper Audience Leadership Council (NALC). The NALC recently presented a slate of recommended modifications to the ABC board of directors, which it approved at the July meeting.

e-Data Tips and Tricks: Creating Customized Periodical eFAS-FAX Reports
In addition to enhanced search options and faster data processing, the recently redesigned e-Data center also features a new tool that allows users to create customizable FAS-FAX reports to view side-by-side analyses. Here are detailed step-by-step instructions on how to use the new periodical eFAS-FAX tool.

ABC Elects Five New Directors
At its July 2008 meeting, the ABC board elected Irene Grieco, Suzanne Silber, Bill Stabile, Lindsay Valk and Brenda White. ABC also bid farewell to David Verklin, who retired from the board after nine years of service.

Ask ABC: How did the changes to the verified category affect the recent release of the June 2008 periodical FAS-FAX?
Ask ABC is a regular segment in the monthly e-mail version of NewsBulletin. Here, ABC answers questions regarding rule changes, audit compliance, new products, ABC's operations and anything in between. Make Ask ABC a must read each month.

Notice of Upcoming Board of Directors Meeting

The next ABC board of directors meeting will be held Oct. 29 – 31. If you wish to include a subject on the board’s agenda, please e-mail your request to ABC’s executive vice president, audit services, by Oct. 8.

Congratulations to Taste of Home Magazine

Taste of Home is the winner of a free registration to ABC’s 94th Conference and Annual Meeting valued at $795. Taste of Home was randomly selected from a group of publications that used ABC’s online filing tool to file their June 2008 Publisher’s Statement data by the July 31 deadline. Congratulations!

Industry Scoop ABC’s Industry Scoop page features the latest news stories on readership trends, demographics and audience metrics affecting today’s multimedia landscape. Here are some recent news stories:

• Trade Magazine Circulation Remains Steady in First Half
  (Aug. 25, 2008, Folio:)
• Hello! Canada Triples Circulation
  (Aug. 12, 2008, Media in Canada)
• How Reporting Changes at ABC Affected this Year’s FAS-FAX Numbers
  (Aug. 13, 2008, Masthead Online)

10 Reasons to Register for ABC’s Annual Conference

1. Save $100 when you register before the early-bird deadline.
   Early-bird discount just extended to Sept. 26.
   
   
2. Airfare is reasonable. Book before rates increase this fall.
   This week, roundtrip airfares are as low as: Chicago @ $300; Toronto @$125; Miami @ $250; Los Angeles @ $420.
   
   
3. Take advantage of ABC’s discounted room rate.
   Several people can attend and incur only one night’s expense. Rooms at The Waldorf=Astoria cost just $430+tax until Oct. 8. Call 1-877-GROUPWA and mention ABC.
   
   
4. Arrange a business appointment in the Big Apple.
   Maximize your trip and use the time for face-to-face meetings with peers, ABC directors and staff.
   
   
5. Learn how to capitalize on your multimedia brands from industry experts.
   Hear candid perspectives and participate in lively sessions.
   
   
6. Network with your peers.
   Reconnect with colleagues and meet new people in the industry.
   
   
7. Check your e-mail for free.
   Surf the Web and test drive e-Data’s online analysis tools on laptops available by the registration desk.
   
   
8. Get the scoop when you attend the Nuts & Bolts sessions.
   Interact with ABC staff regarding the latest rule and format changes. Concurrent sessions and receptions for magazines and newspapers are always popular among attendees.
   
   
9. Maximize time away from the office.
   The new condensed schedule is only a day and a half.
   
   
10. This is the one conference you don’t want to miss.
    ABC conferences have a reputation for being one of the best in the biz.

Upcoming Events, ABC Appearances

FAS-FAX/Audience-FAX Reminders

Sept. 15: Deadline for tier two Audience-FAX participants reporting readership data to submit their tabulations for any new custom studies.

Oct. 1: Online filing available for newspaper September 2008 Publisher’s Statements, FAS-FAX and Audience-FAX.

Oct. 10: Deadline for Audience-FAX participants to submit their Web site data activity claims and supporting files.

Oct. 15: Filing deadline for daily newspaper September 2008 Publisher’s statements, FAS-FAX and Audience-FAX.

Oct. 20: Filing deadline for weekly newspaper September 2008 Publisher’s statements and FAS-FAX.

Oct. 27: Scheduled release date for newspaper September 2008 FAS-FAX and Audience-FAX.