July 2009

June-Ending Newspaper Audit Reports
More than 100 U.S. daily newspaper members release Audit Reports that cover the 12 months ending in June. As the end of the reporting period approaches, these newspapers are preparing for their 2009 audit. With new rules in effect as of April 1, 2009, these newspapers may have some minimal circulation generated under the new guidelines. However, because the majority of the circulation was governed by the previous rules, ABC will release June-ending Audit Reports in the traditional format with two price groups: 50 percent and above, and at least 25 percent but less than 50 percent.

Chicago Tribune/Tribune Media Group First Newspaper to Report Expanded Circulation and Audience Data in ABC's Consolidated Media Report
ABC recently released the first newspaper Consolidated Media Report (CMR) for the Chicago Tribune featuring a variety of print and online products for the Tribune Media Group. ABC’s CMR is a new report that provides newspapers with the opportunity to present advertisers with a comprehensive overview of a newspaper brand’s entire reach across multiple products, channels and platforms.

Six Directors Join New ABC Canada Board
ABC recently announced the appointment of six media buying and publishing executives to the newly formed ABC Canada board: Ted Boyd, CEO and Partner, 58Ninety Inc.; John Clinton, senior vice president and general manager of magazines, GTC Transcontinental Media; Phillip Crawley, publisher and CEO, The Globe and Mail; Sara Hill, president M2 Universal; Lorraine Hughes, president, OMD Canada; and John Milne, senior vice president, business and professional publishing group, Rogers Publishing Limited.

New Enhancements to e-Data Center
Recently, ABC made several enhancements to the e-Data center based on the feedback of ABC members and the e-Data User Group Committee, including improvements to the search options, Rapid Report and the eNewspaper tool.

The filing deadlines and release dates for the periodical FAS-FAX report have changed. Why?
Ask ABC is a regular segment in the monthly online NewsBulletin. Here, ABC answers questions regarding rule changes, audit compliance, new products, ABC’s operations and anything in between. Make Ask ABC a must read each month.

Publishers: Win a Free 16G Apple iPod Touch

Print publishers are increasingly turning their attention to new mobile platforms to expand the reach of their media brands and ABC would like to hear about your plans for the mobile market. Take our survey by July 10 at 11:59 p.m. ET and you will be entered into a drawing for the opportunity to win a 16G Apple iPod Touch.

Take the ABC/ABCi mobile survey now.

Prototypes Posted for Canadian Periodicals

ABC has created and posted separate prototypes for Canadian consumer magazines and business publications. Although there have been no changes to the prototypes, the new ABC Canada board is expected to review and approve the separate rules and articles ABC has drafted for all Canadian publishing divisions. The prototypes are available in the Spotlight on Canada section of ABC’s Web site.

Notice of Upcoming Board of Directors Meeting

The next ABC board of directors meeting will be held July 22 – 24. If you wish to include a subject on the board’s agenda, please e-mail your request to ABC’s executive vice president, field auditing, by July 2.

Industry Scoop

ABC’s Industry Scoop page features the latest news stories affecting our members. Here is some of the recent media coverage:

• Integrated Audit Ideal (Audience Development, June 1, 2009)
• ABC Releases Multimedia Publisher’s Statement for Four More B-to-B Titles (Audience Development, June 5, 2009)
• Buyers Wary of Electronic Subs Counted in Circ Stats (MediaWeek, June 7, 2009)
• Audit Bureau’s First ‘Consolidated Media Report’ Shows Amalgamated Reach of Products (Editor & Publisher, June 19, 2009)

ABC Events and Appearances

FAS-FAX Reminders

July 1
Online filing available for consumer magazine/business/farm and religious publication June 2009 Publisher's Statements and FAS-FAX

Aug. 14
Filing deadline for consumer magazine/farm/religious and business publication June 2009 Publisher's Statements and FAS-FAX

Aug. 31
Scheduled release date for consumer magazine/farm/religious and business publication June 2009 FAS-FAX

Sept. 2
Filing deadline for consumer magazine/farm/religious June 2009 FAS-FAX supplement

Sept. 10
Scheduled release date for consumer magazine/farm/religious publication June 2009 FAS-FAX supplement