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ABC's Monthly Online Member Newsletter |
AARP The Magazine Joins ABC’s Subscriber Profile Service 
AARP The Magazine joins the ranks of publishers who have enrolled in ABC’s Subscriber Profile service. With a rate base of 22 million, AARP The Magazine is the largest circulation magazine to sign up for the service. “AARP Publications’ main purpose for choosing an ABC Subscriber Profile audit is to add validity and credibility to our data,” said Michael Gratz, research director, AARP Publications. “Subscriber studies are often perceived by agencies/planners/clients as 'self-serving' research — data that are designed, manipulated, and skewed to make the publication look 'good'. A standardized audit confirming sound methodology and content of our subscriber study goes a long way in giving the data the validity and credibility they merit — and ABC’s reputation is unquestioned.” “The addition of AARP The Magazine to our roster of members enrolled in the Subscriber Profile service is further indication of the desirability the service has in the marketplace,” said Kevin Campbell, ABC’s director of marketing and sales. “Publishers and advertisers clearly realize the importance verified data and standardized reports play in the media buying process.” Subscriber Profile reports are made available to the public via ABC’s free data service. The reports average more than 2,500 visitors per month. View a list of the most recently released Subscriber Profile reports. Launched in 2002, Subscriber Profile is ABC’s subscriber research verification service. More than 37 publications have signed up for the service since its inception. Subscriber Profile reports complement consumer magazine circulation numbers with comparable, credible, verified data from subscriber studies conducted by third-party research organizations. ABC does not perform the actual research, but works with industry research firms to verify results. A standardized subscriber profile report is issued that allows comparison of direct mail subscriber studies conducted by different survey research organizations for a variety of individual magazines. For pricing and enrollment information, contact ABC’s at (847) 879-8321. Related Links: |
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ABC's NewsBulletin online is the monthly electronic newsletter for members of the Audit Bureau of Circulations.
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