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ABC's Monthly Online Member Newsletter |
Ask ABC: Will the proposed changes to U.S. newspaper qualification and reporting standards reduce my audit costs? 
At its November meeting, the ABC board of directors endorsed a set of strategic U.S. initiatives developed by the NAA/ABC Qualification and Reporting Task Force. The goal of the task force was to develop recommendations that would provide advertisers with more useful information, streamline the ABC audit process, simplify reports and create more straightforward circulation-qualification standards. The board will review specific rule language and implementation details at its March meeting. An area of potential audit cost savings would be reducing some of the time-intensive audit practices surrounding “other paid circulation.” With the future implementation of the verified category, ABC auditors will no longer need to confirm the payment trail for this type of circulation. For example, third-party and NIE copies will no longer require such extensive auditing because the paid component is eliminated under the proposed rules. The flexible pricing model, where copies are considered paid for at a penny or more, also has the potential to simplify the audit process and lower audit costs. Related Links: Ask ABC: How is paid circulation being redefined for U.S. newspapers?Ask ABC: What will a new verified category mean for U.S. newspapers? ABC Board Agrees to Amend U.S. Newspaper Qualification and Reporting Standards Q & A with ABC’s Mike Lavery on the New Newspaper Qualification and Reporting Standards November 2007 Board Actions |
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ABC's NewsBulletin online is the monthly electronic newsletter for members of the Audit Bureau of Circulations.
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