ABC's Monthly Online Member Newsletter

20 New U.S. Daily Newspapers Enroll in Audience-FAX

Twenty new U.S. daily newspapers, including 10 tier one and 10 tier two, have enrolled in Audience-FAX. More than 200 newspapers participated in the inaugural Audience-FAX release. The next wave of Audience-FAX data will be released in conjunction with the newspaper FAS-FAX report on Monday, April 28.

In March, ABC held a free Audience-FAX webinar to review reporting requirements, statement formats and updates to the program. A recording of the webinar is now posted on ABC’s Web site.

Audience-FAX is a U.S. daily newspaper audience-reporting initiative that allows newspapers to incorporate print readership, online audience, net combined audience and total Web site usage on ABC circulation reports. A joint collaboration between ABC, Scarborough Research and the NAA, Audience-FAX data is reported in two tiers: tier one encompasses newspapers in syndicated Scarborough-measured markets that meet Reader Profile standards; tier two includes all other newspapers.

For more information about Audience-FAX, members are encouraged to contact ABC’s manager, marketing and sales, at (874) 879-8321. Additional Audience-FAX information is also posted on ABC’s Web site, including a program description, a free on-demand tutorial, FAQs, prototype reports and more.

Related Links:
Audience-FAX Reporting Options, FAQs and Prototypes
Audience-FAX Webinar Recording
Audience-FAX On-Demand Tutorial
March 2008 Tier One Newspapers
September 2007 Participating Newspapers

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