ABC's Monthly Online Member Newsletter

Newspaper Audience-FAX Data to be Released Nov. 5

The data from ABC’s latest integrated reporting option, Audience-FAX, will be released on Nov. 5 as part of ABC’s circulation FAS-FAX report.

Audience-FAX allows U.S. daily newspapers to integrate their print readership, online audience and Web site activity data on ABC circulation reports. All audience and Web site data in Audience-FAX will be independently audited by ABC and will be reported on ABC Publisher’s Statements, Audit Reports and FAS-FAX.

In FAS-FAX, the Audience-FAX columns will replace the former Reader Profile data columns. The new data headings will include print readership, print percent reach, online readership, net combined audience and total unique Web site users. All circulation data will remain unchanged.

Additional Audience-FAX data will be available on the individual newspaper’s Publisher’s Statement and Audit Reports at the bottom of the first page.

On Nov. 5, Scarborough Research will also launch the Audience-FAX online database. This database will be free to ABC members and will allow advertisers to generate custom reports on national and local newspapers comparing selected markets or papers across a range of print demographic segments.

For more information about Audience-FAX, members are encouraged to contact ABC’s manager, marketing and sales, at (847) 879-8321.

Related Links:
Audience-FAX Reporting Options, FAQs and Prototypes
Audience-FAX Webinar Recording
ABC, Scarborough Research and NAA Unveil Details of New Audience-FAX Initiative Integrating Circulation, Readership and Online Measurements

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