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ABC's Monthly Online Member Newsletter |
ABC Releases Consolidated Media Report for Business Publications 
In August, ABC released a Consolidated Media Report for Advertising Age magazine, the first such report published by ABC. The Consolidated Media Report was approved at ABC’s recent July 2006 board meeting and extends the scope of ABC reporting beyond circulation to meet the demands of today’s diverse media landscape. It provides ABC business publications with a way to present aggregated information about a publication’s circulation, pass-along receivership, Web site traffic, and other auditable media, compiled into a “Total Audience Reach” figure. “The Consolidated Media Report offered our advertisers a comprehensive way to look at our brand and its vitality,” said Jill Manee, vice president and publisher of Advertising Age. “It’s a convenient way to summarize the entire reach of our brand, through multiple products, and for a total audience reach. It demonstrates our value in ABC-audited circulation while recognizing our full range of products and reach beyond print circulation.” The new reports are available without charge to current ABC eStatement subscribers at www.accessabc.com alongside ABC’s Audit Reports and Publisher’s Statements. Because it is posted online alongside ABC’s essential circulation reports, the report raises buyer awareness about a publication’s other ABC-audited metrics from different advertising channels as a complement to circulation. “When publishers like Ad Age provide more information, buyers appreciate the chance to explore other buying opportunities, especially as we all try to assess a rapidly diversifying media environment,” said Irene Hindman, vice president and media director, Bader Rutter and Associates. “The Consolidated Media Report is a good step towards increasing the visibility of the overall media picture and our confidence in ABC-audited information helps to make sure that the picture we see is accurate.” Currently, the report format is available to business publications only and requires that the publication be an ABC member and a participant in a ABC’s Pass-Along Receivership Study and an ABC Interactive Web audit, a program in which its scope was also recently expanded to meet a growing demand for verified Web site traffic. Top-line data pulled from these reports are represented on the Consolidated Media Report as “Total Unique Web Site Users” and “Total Pass-Along Recipients.” “Total Qualified Circulation” is then pulled from the business publication’s latest ABC Publisher’s Statement and added to the other numbers, comprising “Total Audience Reach.” “We’ve already heard from several publications that have indicated interest in filing a December 2006 Consolidated Media Report,” said ABC’s Ken Shultz, vice president, audit services. “Some publishers are asking for ABCi Web audits or Pass-Along Receivership studies so that they can have their information reported on a Consolidated Media Report. The response so far has been very encouraging and we expect to see more business publications request it.” Who to contact about Consolidated Media Reports and complementary services: To request a Consolidated Media Report, current members can contact vice president of audit services, at (847) 879-8296. To inquire about ABC membership or ABC’s Pass-Along Receivership Study , please contact manager, marketing and sales, at 847-879-8406. To inquire about ABC Interactive Web audits, please contact manager, marketing and sales, at 720-324-0558. To subscribe to ABC’s eStatements, please contact ABC’s at (847) 879-8267. Related Links: |
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©2006 Audit Bureau of Circulations