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ABC's Monthly Online Member Newsletter |
ABC’s Annual Conference Targets Successful Ways to Market Multimedia Brands This year’s annual conference promises an exciting lineup of speakers with diverse backgrounds, expertise and knowledge on building multimedia brands and delivering effective client messages across multiple media platforms. Our featured speakers include:
Fundamental changes are transforming the publishing and advertising industries. Readers’ media habits are evolving. Ad spending is shifting. Technology is opening new opportunities. With their highly respected news coverage and feature reporting, ABC-member magazines and newspapers are at the root of this transformation, providing vital media content that branches out across the world not just in print, but also television, radio, Web sites, blogs and mobile devices—every minute of every day. In this dynamic environment, publishing and advertising leaders are exploring strategic ways to capitalize on their multimedia brands, enlarge their audiences, forge innovative partnerships and build a new foundation for buyer/seller communications. This year’s 94th ABC conference titled, “Content @ the root of all media,” covers two relevant themes: media metrics that matter most to ad buyers and the role content plays in media planning and buying. The conference and annual meeting are being held at The Waldorf=Astoria in New York City on Oct. 29 – 30, 2008. Attend this conference and make new contacts, increase your visibility, learn new ideas, debate industry challenges, network with your peers, discover new solutions, solidify relationships, and meet industry visionaries. For a complete list of speakers and events and to register online, visit ABC’s Web site. Related Links: |
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ABC's NewsBulletin online is the monthly electronic newsletter for members of the Audit Bureau of Circulations.
©2008 Audit Bureau of Circulations