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ABC’s Annual Conference Addresses Cross-Platform Media Integration

The growing convergence of print and digital technology reflects a major shift in the media landscape. Print media brands already established with advertisers realize that to be successful in the future, the most effective strategy combines print and online publishing vehicles.

Emphasizing this media trend, this year’s 93rd ABC conference, titled, “The Integrated Future,” covers two major themes: integrated branding and an exploration of a single-audience buying metric. The conference and annual meeting are being held at The Fairmont, Chicago, on Nov. 7 – 9, 2007.

Attend the conference to find out how to enhance your media brand and learn about the changing roles of circulators, ad sales people and media planning/buying from some of North America’s top marketing/advertising and publishing experts.

Register before Sept. 9 and receive the early bird rate (a $100 savings)

The conference will explore how using both traditional print publications and digital technology extend the reach of advertisers to target more prospective customers in specific markets. Joint panel discussions of both advertisers and publishers will explore critical topics such as how integrated branding affects daily business and ways to reinforce your brand.

Some of the featured speakers include:

• Scott Heekin-Canedy, President and General Manager, The New York Times
• Renetta McCann, CEO, Starcom MediaVest Group
• Alec Gerster, CEO, Initiative Worldwide
• John Squires, Executive Vice President, Time Inc.
• David Verklin, CEO, Carat Americas and chairman, Carat Asia Pacific
• Bob Bowman, President and Chief Executive Officer, Major League Baseball Advanced Media LP
• Steve Hills, President and General Manager, The Washington Post
• John Griffin, President, Magazine Group, National Geographic Society

For a complete list of speakers and events and to register online, visit ABC’s Web site.

Also taking place at the conference are the nominations and elections for the ABC board.

The filing deadline for written nominations is Friday, Sept. 7, 2007, by 5 p.m. CDT.

For more information on proxy appointments or restrictions, contact Assistant Secretary ABC’s senior vice president, finance and administrative services, at (847) 879-8256.

A complete list of open or expiring board positions is available on ABC’s Web site.

Related Links:
Registration for the conference
List of speakers and events
Complete list of expiring board positions

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