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October 2008

e-Data Tips and Tricks: Rapid Report Enhancements

When ABC relaunched the e-Data center earlier this year, part of the redesign included new reporting options for ABC Rapid Report data. This month’s column reviews the new reports and a new way to access the Rapid Report tool.

Step 1

Login to the e-Data center.

Step 2

Access Rapid Report as a separate module and then conduct a search of Rapid Report participants based on title, parent company or SRDS classification. Choose the title(s) to include in your search.


Step 3

Choose from one of three available reports:

  • Single-publication report
  • Issue-comparison report
  • Six-month average report

Single-Publication Report

This is the traditional Rapid Report output. It displays full Rapid Report data for one title.

Issue-Comparison Report

One of two new reports, the issue-comparison report allows users to conveniently compare issue-by-issue data for multiple titles in a single report.

Six-Month Average Report

The second of the two new reports, it allows users to view and compare a title’s six-month Rapid Report average with its six-month Publisher’s Statement average. Because it eliminates the issue-by-issue data, this report provides a much cleaner overview of a title’s six-month average history than the single-publication report.

Step 4

Users can download and save any of the reports in either PDF or Excel format.

For More Information

To learn more about Rapid Report, watch ABC’s new Rapid Report on-demand tutorial that features the enhanced reporting options and search capabilities in an interactive environment. Members are encouraged to contact ABC’s manager, marketing and sales, at (847) 879-8406 with any specific questions.



Related Links:
On-Demand Tutorial: Introducing ABC’s Enhanced Rapid Report Tool
Vastly Improved Media Analysis Tools Ready to Launch
On-Demand Tutorial: An Overview of the New e-Data Suite of Products
On-Demand Tutorial: Using eStatements
e-Data Tips and Tricks: Using ABC’s New Audience-FAX eTrends Tool to Learn More About U.S. Newspaper Audiences
e-Data Tips and Tricks: Creating Batch Reports
e-Data Tips and Tricks: Creating Customized Periodical eFAS-FAX Reports

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