ABC's Monthly Online Member Newsletter

Consumer Magazines: How Reductions in Frequency Impact ABC Auditing and Reporting

Many magazine publishers are looking for ways to restructure their business model in response to tough economic conditions. Some are implementing or considering a frequency reduction as one way of reducing costs.

A frequency reduction is defined as a decrease in the number of print issues published annually, resulting in an extension of current subscribers’ expiration dates.

When ABC publishing members contemplate a frequency reduction, attention must be paid to the qualification and reporting impact of the subscription circulation affected, including:

• Extension of subscription term
• Impact on average price
• Audit records and additional cost
• A note about double issues

For more information on this topic, review ABC’s new guide on magazine frequency reductions.

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