NewsBulletin October 2008

Test Your Knowledge on the Upcoming U.S. Newspaper Rule Changes
For this edition of Q&R Corner, we’ve created a quiz to test your knowledge on the information we’ve covered in the last four Q&R Corner columns. Take this short, six-question quiz and find out how prepared you are for the upcoming U.S. newspaper rule changes.

ABC's Annual Conference Targets Successful Ways to Market Multimedia Brands
This year’s annual conference promises an exciting lineup of speakers with diverse backgrounds, expertise and knowledge on building multimedia brands and delivering effective client messages across multiple media platforms.

ABC Launches New Online Filing Tools That Offer Credit Options for Newspapers
Audit QuickLink helps streamline the audit process by letting newspapers submit ABC audit documents and forms electronically prior to the auditor’s arrival. Newspapers are encouraged to take advantage of these online filing tools for their September-ending audits to help reduce audit costs and time.

e-Data Tips and Tricks: Rapid Report Enhancements
When ABC relaunched the e-Data center earlier this year, part of the redesign included new reporting options for ABC Rapid Report data. This month’s column reviews the new reports and a new way to access the Rapid Report tool.

Ask ABC: What additional information about consumer magazine combination sales are reported in the explanatory paragraph of ABC reports?
Ask ABC is a regular segment in the monthly e-mail version of NewsBulletin. Here, ABC answers questions regarding rule changes, audit compliance, new products, ABC's operations and anything in between. Make Ask ABC a must read each month.

Newspapers: File Your Publisher’s Statement Online and Win a $500 Publisher Relations Training Gift Certificate or a Free Annual Conference Registration

All newspapers that use ABC’s online filing tool to submit their September 2008 Publisher’s Statement will be entered into a drawing to win a free prize. The selected winner will choose from a $500 gift certificate good for any Publisher Relations training session, including webinars, workshops or customized on-site training, or a free registration for ABC's 2008 Annual Conference valued at $795 (does not include travel or hotel accommodations). Newspapers must file their Publisher’s Statement by midnight on Oct. 15 to be eligible.

eMagTrends 2008 is Now Available Online

The 2008 release of ABC's Magazine Trend Report is available online.

The eMagTrends reference tool is designed for advertisers, advertising agencies and publishers interested in objective information on a large number of ABC-audited magazines. This five-year tabulation of paid, verified and non-paid total circulation and rate base data for U.S. and Canadian periodicals is published annually and also tracks single-copy sales, subscriptions, prices, premiums, post-expiration copies and advertising page rates.

eMagTrends is located under Periodical Reference Reports on ABC's e-Data site.

For more detailed information regarding eMagTrends, please visit ABC's Web site. To subscribe to eMagTrends or for answers to questions, please contact the at 1-877-222-0932.

Notice of Upcoming Board of Directors Meeting

The next ABC board of directors meeting will be held Oct. 29 – 31. If you wish to include a subject on the board’s agenda, please e-mail your request to ABC’s executive vice president, field auditing, by Oct. 8.

Attend a Free Audit QuickLink Webinar
Oct. 16
11 a.m. CDT
Registration information

Learn how Audit QuickLink can help newspapers streamline the audit and reduce audit costs. The webinar will cover how to login, a walk through of all the sections of the online tools, benefits of the tools and how to earn credits. The webinar is open to all U.S. and Canadian daily newspaper members.

2008 Advertising Week: Radio Interview With Mark Wachowicz

Listen to a radio interview conducted by WADV radio host Doug Zanger with Mark Wachowicz, ABC’s senior vice president of marketing and sales, during Advertising Week. You can also download podcasts containing exclusive interviews, news, highlights and keynotes that were featured during the week of Advertising Week, September 22 – 26 by visiting WADV radio.

Ten More Newspapers Sign up for ABC’s Insert Verification Service

The East Bay Area News Group has enrolled three of its newspapers, San Jose Mercury News, Oakland Tribune and Contra Costa Times, in the Insert Verification Service. Seven other newspapers, including the Charlotte Observer, the Press Enterprise, Pittsburgh Post Gazette, Daily Local News, Dallas Morning News and Star Tribune recently elected to join the program, bringing the total number of IVS participants to nearly 80 newspapers.

ABC has collaborated with newspaper members to streamline the audit process. The average cost of an IVS begins at $9,000, plus reasonable out-of-pocket travel expenses. For a custom price quote based on the newspaper distribution process, call at 847-879-8201.

To enroll for IVS and have your newspaper added to the IVS participant list, please contact at (847) 879-8412.

Industry Scoop ABC’s Industry Scoop page features the latest news stories on readership trends, demographics and audience metrics affecting today’s media landscape. Here are some recent news stories:

• Newspaper Readership in Canada Remains Strong
  (Sept. 17, 2008, Media in Canada)
• Canadian Newsstand BoxScore: Hello! the Top Canadian Performer in 2007
  (Sept. 2, 2008, Masthead Online)

Upcoming Events, ABC Appearances

FAS-FAX/Audience-FAX Reminders

Oct. 10: Deadline for Audience-FAX participants to submit their Web site data activity claims and supporting files.

Oct. 15: Filing deadline for daily newspaper September 2008 Publisher’s statements, FAS-FAX and Audience-FAX.

Oct. 20: Filing deadline for weekly newspaper September 2008 Publisher’s statements and FAS-FAX.

Oct. 27: Scheduled release date for newspaper September 2008 FAS-FAX and Audience-FAX.