ABC's Monthly Online Member Newsletter

ABC Launches Preprint Projection Center for Newspapers

On April 1, ABC launched the Preprint Projection Center, a new online tool that allows newspapers to provide confidential distribution forecasts to help their advertisers better gauge printing and production requirements for insert advertising months in advance.

Publishers are recommended to upload projected circulation data 90 days in advance of distribution, giving advertisers and agencies more timely circulation projections to better plan their preprint production requirements. The center enhances productivity by reducing the need for newspapers to contact multiple advertisers individually to update them with preprint quantities, zones, dates and distribution information.

“ABC’s PPC is a no-brainer and a great solution for newspapers and advertisers alike,” noted Merle Davidson, market media director, strategic marketing/media services, J.C. Penney Co. “It supports the industry’s desire of finding improved ways to do business together and makes planning and buying print media easier and faster for all of us. I urge all newspapers to participate in the Preprint Projection Center and recommend that all advertisers use it regularly.”

A collaborative initiative among newspaper publishers and advertisers, the circulation data stored in the tool is privacy-protected, meaning advertiser members have access to all the newspaper data, whereas publishers are unable to open other newspaper data. The center is free to ABC newspaper and advertiser members and contains unaudited data.

“Having been a participant in the development and testing of this new tool, I can say with confidence that newspapers will embrace its ease of use and the ability to provide timely circulation forecasts to advertisers in a password-protected environment,” said John Walsh, senior vice president, circulation The Dallas Morning News. “We fully support the Preprint Projection Center and believe it will make it that much easier for advertisers to do business with newspapers.”

Highlights of the Tool

• Publishers can update data as often as necessary
• Publishers can upload data in various formats such as Excel, PDF, etc
• Advertisers have the option to open or download files for future use
• Data is accessible in one central location
• Bonus days or other exceptions supplied by publishers in advance
• Projections for seasonal fluctuations will be available in appropriate markets

Additional information about the Preprint Projection Center can be found online, including detailed instructions for newspapers for the demo product, live tool and helpful guidelines for uploading data into the tool. Newspapers can also go to the online filing section of ABC’s Web site to upload their information. Advertisers can access the tool by logging into the e-Data analysis tools.

For more information, please contact manager, marketing and sales, at (847) 879-8412.

Related Links:
Preprint Projection Center product information
Preprint Projection demo
Preprint Projection Center live tool
Preprint Projection Center guidelines

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