ABC's Monthly Online Member Newsletter

ABC Rapid Report Update

In July, ABC announced that American Media Inc. (AMI) and Meredith Publishing Group pledged to enter all of their ABC-audited titles in ABC Rapid Report. AMI has currently entered data for the following titles in Rapid Report: Country Weekly, Flex, Globe, Men’s Fitness, Mira!, Muscle & Fitness, Muscle & Fitness Hers, National Enquirer, Natural Health, Shape and Star. Meredith has entered Better Homes and Gardens and Ladies' Home Journal.

Additionally, two Manseuto Ventures titles, Inc. and Fast Company, are participating as well as Smithsonian and the independent publication Caring Today.

The creation of ABC Rapid Report was a collaboration of ABC-member publishers, advertisers and advertising agencies working together to address an important strategic need for more frequently reported circulation data. ABC Rapid Report allows publishers to voluntarily report their top-line circulation data on an issue-by-issue basis within weeks of the on-sale or distribution date. The service is available at no additional charge to publishers beginning with July-dated issues. Report data is also free to all ABC members with online access.

For more information, members are encouraged to contact at (847) 879-8406.

Related Links:
ABC Launches Rapid Report for Consumer Magazines
ABC Rapid Report Advertiser and Advertising Agency Tutorial
ABC Rapid Report Fact Sheet
ABC Board Approves New Rapid Report and Agent Compliance Programs
ABC March 2006 Board Actions

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