ABC's Monthly Online Member Newsletter


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June 2006

ABC Rapid Report Buyer Tutorial Now Available

ABC has created an online tutorial aimed at its advertising and advertising agency members to educate them on ABC Rapid Report, a new consumer magazine circulation-reporting tool set to launch July 1.

All members may access the online tutorial, but it is designed with the advertising community in mind.

The online tutorial is a comprehensive “how-to-use” guide, which includes screen shots of the new program and a voice recording detailing the output report. There is no charge to access the tutorial.

The creation of ABC Rapid Report was a collaboration of ABC-member publishers, advertisers and advertising agencies working together to address an important strategic need for more frequently reported circulation data. ABC Rapid Report allows publishers to voluntarily report their top-line circulation data on an issue-by-issue basis within weeks of the on-sale or distribution date. The service will be available at no additional charge to publishers beginning with July-dated issues. Report data will also be free to all ABC members with online access.

For more information, members are encouraged to contact at (847) 879-8406.


Related Links:
Sample ABC Rapid Report Prototypes
ABC Rapid Report Fact Sheet
ABC Board Approves New Rapid Report and Agent Compliance Programs
ABC March 2006 Board Actions

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