Virtual Press RoomIndustry Scoop
Keep informed and on top of the latest multimedia news stories by checking out the industry scoop page. Articles will be updated weekly.
Online & Email Newsletters Jump 475% (June 24, 2009)The number of online and email newsletters jumped from 1,053 to 6,055 over the last five years, an increase of 475%. Read the full story
Mags Are Ready to iPhone It In (June 23, 2009)Esquire, Harvard Business Review and Bon Appetit are among the magazine titles that will launch iPhone applications in coming months through a partnership with developer ScrollMotion, which also created the new and very successful People magazine app. Read the full story
Audit Bureau's First 'Consolidated Media Report' Shows Amalgamated Reach of Products (June 19, 2009)On Friday, the Trib became the first paper to have its portfolio-wide circulation analyzed under the Audit Bureau of Circulations' (ABC) "Consolidated Media Report (CMR)." CMR for the first time documents the total circulation of all products a publisher has in a particular market. Read the full story.
USA Today Publisher Sees hope in Mobile Platforms (June 10, 2009)USA Today's new publisher said Wednesday he hopes to expand the newspaper's revenue from mobile phones and portable electronic reading devices, and pledged to fight The Wall Street Journal's bid for readers in hotels. Read the full story
USA Today to Launch Digital (Paid Edition, Gets Bullish on E-Readers (June 10, 2009)USA Today is counting on new digital reading devices and mobile applications more than an online paid content strategy. Read the full story
Magazine Researchers Explore New Ways to Weigh Ad Impact (June 10, 2009)While other media add technology, magazines rely on a technique favored by Civil War-era salesmen. And they believe that is hurting them. Read the full story
Buyers Wary of Electronic Subs Counted Into Circ Stats (June 7, 2009)After a slow start, digital copies of magazines—essentially electronic replicas—have mushroomed in the past year or so. Read the full story
ABC Releases Multimedia Publisher's Statements for Four More B-to-B Titles: Titles from McGraw-Hill Construction and Hearst Business Media join RN and Nation's Restaurant News (June 5, 2009)The four new titles join RN and Nation's Restuarant News in adopting the new report format that allows business publications to present advertisers with independently verified audience metrics in Paragraph 1 of ABC's reports. Read the full story
Integrated Audit Ideal: B-to-B media companies are investing heavily in integrated databases — can BPA and ABC deliver the metrics solutions needed to support brand media buys? (June 1, 2009)As the publishing industry struggles to reinvent itself, its traditional suppliers and services have been scrambling to keep up with the shifting marketplace and radically changing media. Read the full story
Publishers Tap Readers for Revenue With $2 Newspapers (May 27, 2009)U.S. publishers are betting readers will fork over a few more quarters for their newspaper, one of the few ways they can boost revenue as advertisres cut spending. Read the full story
Titles Mine Web for Subs (May 10, 2009)Magazine publishers may not have cracked the code on charging for content online. But some have turned the Web into a sophisticated tool for shoring up new subscriibers. Read the full story
A newspaper business model that's working (May 6, 2009)We make community news free and have watched profits soar. It's widely reported – and has become generally accepted &$150; that the newspaper model is either dying or already dead, when, in fact, thousands of newspapers across the county are doing quite well. Read the full story
Some Good News in FAS-FAX: Top 10 Circ GAINERS (April 27, 2009)Not every paper handed in circulation declines this spring. The Audit Bureau of Circulations calculated the biggest gains at dailies with more than 50,000 in circulation for the six months ending March 2009, compared to the same period inthe prior year. Read the full story
Top 25 Audience Gainers (Print & Web Readership) (April 27, 2009)Here are the top 25 dailies that had the biggest gain in audience when taking print and online readership into account. Read the full story
Top 25 Papers in Daily Circ in new FAS-FAX (April 27, 2009)Here are the top 25 daily newspapers ranked by circulation for the six months ending March 2009. Read the full story
Print is still king: Only 3 percent of newspaper reading happens online (April 13, 2009)Surprise. All generally accepted truths notwithstanding, more than 96 percent of newspaper reading is still done in the print editions, and the online share of the newspaper audience attention is only a bit more than 3 percent. Read the full story
They Pay for Cable, Music and Extra Bags. How About News? (April 8, 2009)Just a year ago, most media companies believed the formula for Internet success was to offer free content, build an audience and rake in advertising dollars. Now, with the recession battering advertising online, in print and on television, media executives are contemplating a tougher trick: making the consumer pay. Read the full story