Virtual Press Room
POVs
All Publications

Uncovering the Discrepancies in Unique User Data Generated by Panel and Server-Based Online Measurement Techniques (2008)
by Bill Perry, Director, Special Projects

A Look at Panel-Based and Server-Based Online Audience Measurements and the Role of Third-Party Auditing (2007)
by Bill Perry, Director, Special Projects

A Primer on the Growing Demand for Online Auditing (2006)
by Scott Hanson, Senior Vice President, Electronic and Centralized Auditing



Business Publications

Affirming the Value of ABC's Consolidated Media Report: A Publisher's Perspective (2006)
by Jill Manee, Vice President and Publisher, The Ad Age Group

Affirming the Value of ABC's Consolidated Media Report: An Advertiser's Perspective (2006)
by Charles L. Valan, Media Director, Group LIH



Consumer Magazines

Media Buyer Usage Guidelines for ABC Rapid Report (2008)
by ABC’s Magazine Buyers’ Advisory Committee

Verified Circulation: One Year Later (2007)
by Teresa Perry, Senior Vice President, Publisher Relations and Report Processing Services

Demand Timely Circulation Data: A Publisher's Perspective (2006)
by David W. Leckey, Executive Vice President of Consumer Marketing, American Media, Inc.

Demand Timely Circulation Data: An Advertiser's Perspective (2006)
by Robin Steinberg, Senior Vice President, Director of Print Investment, MediaVest USA

ABC Rapid Report: Bringing Timely Circulation Data to the Marketplace (2006)
by Mark Wachowicz, Senior Vice President, Marketing and Sales

A Primer on "Verified" Circulation (2006)
by Teresa Perry, Senior Vice President, Publisher Relations and Report Processing Services

ABC Explains Recent Magazine Rule Changes (2005)
by Teresa Perry, Senior Vice President, Publisher Relations and Report Processing Services



Newspapers

ABC Addresses the Recent Resignations of Several Newspapers (2008)
by Bob White, Senior Vice President, Canada, Audit Bureau of Circulations

IVS Demonstrates Value of Newspapers As a Preprint Advertising Medium (2007)
by David S. Walker, CEO, Newspaper Services of America

Preprint Accountability and ABC's Insert Verification Service (2006)
by Kristina Meinig, Manager, Marketing and Sales

ABC's Use of Discovery Sampling in Newspaper Circulation Audits (2005)
by Michael K. Moran, Executive Vice President, Auditing



Corporate Communications Contacts:


Senior Vice President, Communications and Strategic Planning
t: 847-879-8442

Manager, Communications
t: 847-879-8232

Manager, Communications
t: 847-879-8432