Virtual Press Room
POVs
All Publications

Board Chairman Merle Davidson Outlines ABC’s Opportunities and Challenges (2011)

ABC Canada: The Year in Review, The Year Ahead (2011) Link to Canada Site

An Interview with New ABC Board Chairman Merle Davidson (2009)

Uncovering the Discrepancies in Unique Measurement Data Generated by Panel and Census-Based Online Measurement Techniques (Updated 2009)
by Bill Perry, Director, Digital Auditing Services

A Look at Panel-Based and Server-Based Online Audience Measurements and the Role of Third-Party Auditing (2007)
by Bill Perry, Director, Digital Auditing Services

A Primer on the Growing Demand for Online Auditing (2006)
by Scott Hanson, Senior Vice President, Electronic and Centralized Auditing



Consumer Magazines

Media Buyer Usage Guidelines for ABC Rapid Report (2008)
by ABC’s Magazine Buyers’ Advisory Committee

Verified Circulation: One Year Later (2007)
by Teresa Perry, Senior Vice President, Publisher Relations and Report Processing Services

Demand Timely Circulation Data: A Publisher's Perspective (2006)
by David W. Leckey, Executive Vice President of Consumer Marketing, American Media, Inc.

Demand Timely Circulation Data: An Advertiser's Perspective (2006)
by Robin Steinberg, Senior Vice President, Director of Print Investment, MediaVest USA

ABC Rapid Report: Bringing Timely Circulation Data to the Marketplace (2006)
by Mark Wachowicz, Senior Vice President, Marketing and Sales

A Primer on "Verified" Circulation (2006)
by Teresa Perry, Senior Vice President, Publisher Relations and Report Processing Services

ABC Explains Recent Magazine Rule Changes (2005)
by Teresa Perry, Senior Vice President, Publisher Relations and Report Processing Services



Newspapers

Comprehensive Reporting: ABC’s Approach to Media Transparency and Accountability for U.S. Newspapers (2010)
by Michael J. Lavery, President and Managing Director

Digital Editions: Keeping Pace with the Evolution of U.S. Newspaper Media (2010)
by Michael J. Lavery, President and Managing Director

Branded Editions: A New Category to Better Represent a Newspaper’s Full Reach (2010)
by Michael J. Lavery, President and Managing Director

Verified Circulation: An Updated Reporting and Qualification Model for U.S. Newspapers (2010)
by Michael J. Lavery, President and Managing Director

An overview of the recent U.S. newspaper rule changes: Inspiration, formation and implementation (2010)
by Michael J. Lavery, President and Managing Director

ABC Addresses the Recent Resignations of Several Newspapers (2008) Link to ABC Canada site
by Bob White, Senior Vice President, Canada, Audit Bureau of Circulations

IVS Demonstrates Value of Newspapers As a Preprint Advertising Medium (2007)
by David S. Walker, CEO, Newspaper Services of America

Preprint Accountability and ABC's Insert Verification Service (2006)
by Kristina Meinig, Manager, Marketing and Sales

ABC's Use of Discovery Sampling in Newspaper Circulation Audits (2005)
by Michael K. Moran, Executive Vice President, Auditing



Corporate Communications Contacts:


Executive Vice President, Strategic Planning, Communications and General Manager, ABC Interactive
t: 224-366-6363

Manager, Communications
t: 224-366-6365

Assistant Manager, Communications
t: 224-366-6432