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ABC Launches Flyer Distribution Verification Service
CanWest MediaWorks Commits 10 Daily Newspapers

TORONTO (March 21, 2007) — The Audit Bureau of Circulations (ABC) announced today the launch of its Flyer Distribution Verification Service (FDVS) in Canada and the enrollment of 10 CanWest MediaWorks newspapers in the service: Calgary Herald, Edmonton Journal, The Gazette (Montreal, Quebec), Ottawa Citizen, Leader-Post (Regina, Saskatchewan), The Star Phoenix (Saskatoon, Saskatchewan), The Province (Vancouver, British Columbia), The Vancouver Sun, Times-Colonist (Victoria, British Columbia) and The Windsor Star.

“The enrollment of our 10 metro daily newspapers in ABC’s Flyer Distribution Verification Service is a good business decision,” said Dennis Skulsky, president, CanWest MediaWorks Publications Inc. “At CanWest MediaWorks, we are confident that our insert practices are of the highest caliber, but we also recognize that the independent third-party verification ABC will provide is invaluable to our advertisers and to our business.”

“When buyers develop a flyer distribution advertising plan, they count on each flyer reaching its audience,” commented Bruce Claassen, CEO, Genesis Media Inc. “ABC’s new FDVS audit provides assurance to advertisers that their flyer plans will be carried out and delivered as intended.”

“FDVS is a remarkable example of newspaper publishers and buyers coming together to evaluate the needs of the Canadian marketplace,” said ABC’s Robert White, senior vice president, Canada. “Representatives from more than 100 media buying and publishing companies worked together and provided constructive input through the Canadian Newspaper Advisory Committee and Canadian Print Advertising Buyers Committee to develop this new service.”

FDVS was designed to meet the unique needs of Canada’s flyer distribution market. Conducted during a newspaper’s annual circulation audit, the qualitative FDVS audit evaluates the flyer insert process for compliance with 10 key points, including reviews of insert-receiving procedures, security policy and practice prior to insert, quality control during insertion and timely and accurate quantity information for advertisers. The results of the audit are published online in ABC’s electronic database. A prototype of the report is posted on ABC's Web site

With more than 4,000 members in North America, ABC is a forum of the world’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost electronic database of audited-circulation information and a growing array of verified readership, subscriber demographics and online activity data. To learn more, visit http://www.accessabc.com.