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ABC Launches Preprint Projection Center for Newspapers
SCHAUMBURG, Ill. (April 1, 2008)—ABC launched the Preprint Projection Center, a new online tool that allows newspapers to provide confidential distribution forecasts to help their advertisers better gauge printing and production requirements for insert advertising months in advance.
Publishers are recommended to upload projected circulation data, 90 days in advance of distribution, giving advertisers and agencies more timely circulation projections to better plan their preprint production requirements. The center enhances productivity by reducing the need for newspapers to contact multiple advertisers individually to update them with preprint quantities, zones, dates and distribution information.
“ABC’s PPC is a no-brainer and a great solution for newspapers and advertisers alike,” noted Merle Davidson, market media director, strategic marketing/media services, J.C. Penney Co. “It supports the industry’s desire of finding improved ways to do business together and makes planning and buying print media easier and faster for all of us. I urge all newspapers to participate in the Preprint Projection Center and recommend that all advertisers use it regularly.”
A collaborative initiative among newspaper publishers and advertisers, the circulation data stored in the tool is privacy-protected, meaning advertiser members have access to all the newspaper data, whereas publishers are unable to open other newspaper data. The center is free to ABC newspaper and advertiser members and contains unaudited data.
“Having been a participant in the development and testing of this new tool, I can say with confidence that newspapers will embrace its ease of use and the ability to provide timely circulation forecasts to advertisers in a password-protected environment,” said John Walsh, senior vice president, circulation The Dallas Morning News. “We fully support the Preprint Projection Center and believe it will make it that much easier for advertisers to do business with newspapers.”
Additional information about the Preprint Projection Center can be found online, as well as helpful guidelines.
With more than 4,000 members in North America, ABC is a forum of the world’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited-circulation information and a growing array of readership, audience and website usage data. To learn more, visit http://www.accessabc.com.
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Corporate Communications Contacts: | ||
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Executive Vice President, Strategic Planning, Communications and General Manager, ABC Interactive t: 224-366-6363 |
Manager, Communications t: 224-366-6365 |
Assistant Manager, Communications t: 224-366-6432 |
