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ABC to Audit 52 Rogers Publishing Titles
TORONTO (April 28, 2008)—The Audit Bureau of Circulations (ABC) is pleased to confirm that Rogers Publishing Limited, Canada’s largest publishing company, has selected it to audit an additional 26 magazines (19 business publications and seven consumer magazines). The move means that ABC will now audit all 52 Rogers Publishing audited titles, which include some of Canada’s best-known magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, as well as a number of leading industry, medical and financial publications.
“I’m pleased to bring each of our audited magazines under the ABC umbrella, the gold standard in our industry,” said Brian Segal, president and CEO of Rogers Publishing. “As a member of the ABC board, I can personally attest to the quality and integrity of the organization and the services it provides. This consolidation will benefit our advertisers by providing the utmost in consistency and accountability, as well as centralizing in ABC’s robust database the key information they need to plan their media buys.”
Sunni Boot, president and CEO of ZenithOptimedia Canada, said, “I wholeheartedly applaud Rogers for this decision. Advertisers know and trust ABC, its rigorous audit standards, and the detailed information contained in its knowledge base. Given recent events in the newspaper environment, this is a welcome breath of fresh air.”
Mike Lavery, ABC president and managing director, added, “On behalf of ABC, I want to thank Rogers for the confidence and trust they’ve shown in our organization, which has proudly served Canada for close to 100 years.”
In addition to the 26 Rogers magazines that are currently members of ABC, the additional titles to be audited are: Baby & Toddler, Cosmetics, Mère Nouvelle, Mon Enfant, Newborn, Pregnancy & Birth, Ontario Out of Doors, Canadian Printer, CARD, Canadian Contractor, Canadian Grocer, Canadian Insurance, Canadian Metalworking, Canadian Packaging, Coatings, Design Engineering, Food in Canada, Hardware Merchandising, HPAC, Le Journal Industriel du Québec, Materials Management & Distribution, Meetings and Incentive Travel, Onsite Heavy Construction News, Plant, Plastics In Canada, and Purchasing B2B.
About ABC
With nearly 4,000 members in North America, ABC is a forum of the world’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited-circulation information and a growing array of readership, audience and Web site usage data. To learn more, visit http://www.accessabc.com.
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Corporate Communications Contacts:
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Senior Vice President, Communications and Strategic Planning
t: 847-879-8442 |
Manager, Communications
t: 847-879-8232 |
Manager, Communications
t: 847-879-8432
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