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ABC Interactive Issues First E-mail Newsletter Audit Report
Report Features Advertising Age’s Seven E-Newsletter Brands
SCHAUMBURG, Ill. (July 29, 2009)—The Audit Bureau of Circulations’ interactive unit, ABCi, recently released the first e-newsletter audit report for Advertising Age featuring seven of its e-mail newsletters. ABCi has issued top-line e-newsletter statistics before as part of multimedia reports, but this is the first that includes detailed, in-depth reporting on multiple e-newsletters.
“Increasingly, we hear that people are starting their day with the Ad Age Daily. We thought it was important to understand and demonstrate the impact that the expanded reach of our newsletters has for our advertisers,” said Allison Arden, VP/publisher Advertising Age and Creativity.
In the first paragraph of the audit report, Ad Age features average net delivered e-mails per issue, average opens per issue, average unique opens per issue and unique open percentages for Ad Age Daily News, Ad Age MediaWorks, Ad Age Digital, Ad Age China, Ad Age Video, Ad Age CMO Strategy and Ad Age TalentWorks.
“The e-mail newsletter audit report demonstrates to our advertisers that Advertising Age has an engaged audience waiting for our e-mails to hit their inbox each day,” explained John LaMarca, group director, audience development, Crain Communications. “Advertising Age has long been a fan of ABC’s innovative reporting options—we were the first to issue a Consolidated Media Report—and we look forward to providing our advertisers with the latest ABCi-verified e-newsletter data each quarter.”
The second paragraph of the audit report shows that Ad Age’s seven e-newsletters increased the total number of unduplicated recipients they reach in each month of the audit period, rising from 306,748 in January 2009 to 335,873 in March 2009. The audit report also contains detailed issue-by-issue data for each of the e-newsletter brands.
“Multiplatform reporting is growing in use and becoming the new standard, especially for b-to-b publications,” said Mike Lavery, ABC’s president and general manager. “We are receiving an increasing number of inquiries from publishers looking for ways to expand their ABC reporting beyond the print product. And the drumbeat of advertisers seeking independent third-party verification of new media is also growing louder as more embrace multimedia campaigns to reach their target audiences.”
Ad Age’s e-newsletter audit report is the latest in a string of new multimedia reports released by ABC and ABCi. In March, ABC released the first Multimedia Publisher’s Statements for RN and Nation’s Restaurant News. These reports were quickly followed by four more business publication Multimedia Publisher’s Statements for ENR, Architectural Record, Floor Covering Weekly and Electronic Products. And just last month, ABC released the first newspaper Consolidated Media Report for the Chicago Tribune featuring a variety of print and online products for the Tribune Media Group.
About ABC
With nearly 4,000 members in North America, ABC is a forum of the world’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited-circulation information and a growing array of readership, audience and website usage data. To learn more, visit www.accessabc.com.
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