ABC Welcomes New Members Targeting Digial Publishing Market

SCHAUMBURG, Ill. (Sept. 8, 2009) – As the digital publishing market continues to grow, five organizations involved in developing mobile applications and e-reading devices recently joined the Audit Bureau of Circulations. The five new ABC members are:

Bite Sized Candy – creator of Handstand, a new, soon-to-launch proprietary technology that adapts magazines for digital consumption on the iPhone and iPod Touch with distribution via iTunes.


Pixel Mags – a developer dedicated to bringing magazines and newspapers to the iPhone and iPod Touch.

Plastic Logic – creator of the Plastic Logic Reader for mobile business professionals, scheduled to debut in early 2010.

ScrollMotion – creators of the Iceberg Reader and a leading developer of original iPhone applications.

Sony Electronics – creator of the Sony Reader line of digital readers.

These firms join other ABC members involved in digital publishing, including Amazon.com, Texterity Inc. and Zinio.

“The mobile market is a burgeoning space in which ABC member organizations are actively engaged,” said Michael J. Lavery, ABC president and managing director. “Advertisers are funding mobile marketing initiatives to take advantage of the platform’s immediacy, engaged audiences and location-based targeting potential,” he noted. “And we’re seeing more activity from newspapers and magazines as they integrate mobile into their digital publishing plans. This includes numerous inquiries about the auditing and reporting requirements surrounding e-readers and smartphones, and about counting mobile editions as paid circulation. It’s an exciting time to be involved in this space, and we welcome our newest members to ABC.”

About ABC
With nearly 4,000 members in North America, ABC is a forum of the world’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited-circulation information and a growing array of readership, audience and Web site usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of Web sites and digital ad-based technology, performing thousands of audits since its inception in 1996. To learn more, visit http://www.accessabc.com.