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Industry Leaders Discuss Evolving Media Metrics During Advertising Week 2006
Audit Bureau Hosts Sept. 28 Panel Discussion at Tribeca Cinemas

SCHAUMBURG, Ill. (Sept. 12, 2006) — The Audit Bureau of Circulations (ABC) announced that it is hosting a timely panel discussion, “Evolution of Essential Media Metrics,” during Advertising Week 2006 . Leading advertising and publishing executives will discuss the latest trends in measuring print and interactive media on Thursday, Sept. 28, beginning at 8:30 a.m., at Tribeca Cinemas in New York City.

Nat Ives, media reporter for Advertising Age , will moderate the panel, which will feature: Craig Desens, COO, Newspaper Services of America; Todd Haskell, vice president, business development, New York Times Media Group; George Janson, managing partner, director of print, mediaedge:CIA; Karla Jeffries, vice president of consumer marketing, Meredith Publishing; George Sansoucy, national director of corporate sales, Rodale Inc.; Robin Steinberg, senior vice president, director print investment, MediaVest USA.

The panel is expected to address several topical areas, including:

• Circulation trends in magazines and newspapers
• Use of the new “verified” category for consumer
  magazines
• Evolving audience metrics – circulation, readership, interactive
• Growth of online advertising and new demands for third-party auditing of Web sites
• Data advertisers consider essential to media planning and buying
• How publishers are positioning their brands across media platforms

This lively panel discussion is free to interested attendees in the advertising and publishing industries. Seating is limited. Reserve your spot today by contacting ABC's Sania' Jones at (212) 867-8992, ext. 5, or rsvp@accessabc.com .

Program Details

What: ABC's “ Evolution of Essential Media Metrics ”
Date: Thursday, Sept. 28
Breakfast: 8:30 a.m.
Panel: 9:00 – 11:00
Location: Tribeca Cinemas
54 Varick Street (at Laight Street)
New York, NY

About ABC

With more than 4,000 members in North America, ABC is a forum of the world's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world's foremost electronic database of audited-circulation information and an array of verified readership, subscriber demographics and online activity data. To learn more, visit http://www.accessabc.com .