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Home > Virtual Press Room > News Releases > September 18, 2007 >

Virtual Press Room
News Releases

Advertising and Publishing Leaders to Discuss Evolving Cross-Media Metrics During Advertising Week 2007

Audit Bureau Hosts Sept. 26 Panel Discussion at the Time-Life Building

SCHAUMBURG, Ill. (September 18, 2007) —The Audit Bureau of Circulations (ABC) is hosting a timely panel discussion, “Cross-Media Metrics: An ABC Buyer/Seller Dialogue,” during Advertising Week 2007. Leading advertisers, media decision makers and publishing executives will discuss the latest trends impacting the ever-changing measurement of print and interactive media on Wednesday, Sept. 26, from 8:00 a.m. to 10:00 a.m., at the Time-Life Building in New York City.

Steve Greenberger, executive vice president, media director for SLG Advertising, will moderate the panel, which will feature: Michela O’Connor Abrams, president and publisher of Dwell magazine; Ron Bernstein, vice president marketing solutions and interactive sales, Rodale Inc.; Dr. Yaakov Kimelfeld, vice president, digital research and analytics director, MediaVest Worldwide; John Murray; vice president of circulation, NAA; Maurice Persiani, vice president of business services, McGraw-Hill, and Charles B. Rutman, chief executive officer, MPG.

The panel is expected to address the following topics of integrated measurement with multimedia:

• Agency and publisher organizational structures, with a focus on the importance of integrating cross-media platforms
• The growing demand for online audience measurement tools
• How the newspaper and periodical industries are addressing audience measurement today and planning for tomorrow
• What metrics are most important to ad buyers
• Changes in verified reporting for magazines

This engaging panel discussion is free to interested attendees in the advertising and publishing industries. Seating is limited. Reserve your spot today by contacting ABC’s Sania’ Jones at (212) 867-8992, ext. 21, or rsvp@accessabc.com.

Program Details

What: Cross-Media Metrics: An ABC Buyer/Seller Dialogue
Date: Wednesday, Sept. 26
Breakfast: 7:45 a.m.
Panel: 8:00 – 10:00
Location: Time-Life Building, 1271 Avenue of the Americas, New York, NY

About ABC

With more than 4,000 members in North America, ABC is a forum of the world’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost electronic database of audited-circulation information and an array of verified readership, subscriber demographics and online activity data. To learn more, visit http://www.accessabc.com.

Corporate Communications Contacts:
Executive Vice President, Strategic Planning, Communications and General Manager, ABC Interactive t: 224-366-6363	Manager, Communications t: 224-366-6365	Assistant Manager, Communications t: 224-366-6432