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Home > Virtual Press Room > News Releases > December 9, 2009 >

Virtual Press Room
News Releases

ABC Newspaper Members Issue More Consolidated Media Reports

Dallas Morning News, Fort Worth Star-Telegram and Gettysburg Times Join Chicago Tribune and Kansas City Star in Releasing CMRs for September 2009 Reporting Period

SCHAUMBURG, Ill. (Dec. 9, 2009)—The Audit Bureau of Circulations recently released Consolidated Media Reports for five U.S. newspaper members: Chicago Tribune, Dallas Morning News, Fort Worth Star-Telegram, Gettysburg Times (Penn.) and the Kansas City Star. The Consolidated Media Report is ABC’s customizable report that allows newspapers to present advertisers with a snapshot of their entire media footprint across a myriad of print and digital products.

“Our newspaper members have really embraced the CMR and the opportunity to illustrate the reach and depth of their brands,” said Michael Lavery, ABC president and managing director. “With business models evolving and distribution channels growing, we are working to develop flexible reporting options that allow newspapers to report data from a wide-variety of channels and products while still providing advertisers with independently verified, comparable data. The CMR is an important step in that process.”

Lavery also noted the efforts of the NAA/ABC Vision committee to develop new reports and standards for evolving newspaper publishing plans, including print/digital hybrid models, targeted niche publications, e-readers, and mobile platforms. The task force of newspaper publishers and advertisers is expected to present final recommendations to the ABC board of directors in March 2010.

Three newspapers are issuing CMRs for the first time: Dallas Morning News, Fort Worth Star-Telegram and Gettysburg Times. The Dallas Morning News’ CMR features circulation for Briefing, a free newspaper delivered to select households; Al Dia, a free Spanish-language newspaper; and Quick, a free weekly targeted at 18-34 year-olds. The newspaper also included Audience-FAX data for the Dallas Morning News on its report.

The Fort Worth Star-Telegram’s report includes La Estrella En Casa, a free Spanish-language newspaper and DFW.com Ink, a free weekly publication catering to 18-34 year-olds. The Star-Telegram also reported circulation for several weekly community newspapers. This includes the Mansfield News-Mirror and the Weatherford Telegram as well as six Alliance Regional Newspapers: the Colleyville Courier, Grapevine Courier, Haslet Harbinger, Keller Citizen, Southlake Journal, and the Times Register.

Also reporting for the first time is the Gettysburg Times, the only non-metropolitan newspaper in the group. The Times reported circulation for two additional print products: the Gettysburg Companion, a free bimonthly magazine, and El Diario Latino, a free weekly Spanish-language newspaper.

This is the second CMR release for the Chicago Tribune and the Kansas City Star; both newspapers previously issued reports for the period ending in March 2009. The Chicago Tribune continued to report print circulation from Red Eye, a predominantly free publication catering to 18-34 year-olds; The Mash, a free weekly newspaper largely written by teens; Hoy, a free Spanish-language newspaper; and Fin de Semana, a weekly Spanish-language newspaper available on Sundays. The report also includes expanded Audience-FAX data for the Chicago Tribune, RedEye and Hoy.

On its CMR, the Kansas City Star reported its daily circulation alongside that of INK, a free publication catering to 18-34 year-olds.

About ABC
ABC is a forum of North America's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit http://www.accessabc.com.

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