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Consolidated Media Reports for Business Publications
ABC’s Consolidated Media Report presents the following compiled into one aggregated figure represented as “Total Direct Contacts:”
- Circulation (pulled from ABC Publisher’s Statements)
- Pass-along receivership (from ABC’s Pass-along Receivership Study)
- Web site traffic (from ABC Interactive Web audits)
- Other media subject to ABC audit (such as e-newsletters and trade show distribution)
View a prototype Consolidated Media Report. (PDF*)
How It Works
A Consolidated Media Report is not an audit program; rather it is a report format that allows current business publication members, who also participate in ABC’s Pass-Along Receivership Study and ABC Interactive’s Web audit, to inform advertisers about their publication’s overall reach with a conveniently located, ABC-verified report.
Quick Facts:
- Circulation data is pulled from the business publication’s latest Publisher’s Statement and will be subject to audit during the publication’s annual audit.
- The Consolidated Media Report has a shelf life of approximately six months. It is updated twice a year, after the release of the business publication’s latest Publisher’s Statement.
- The released reports are available alongside ABC Audit Reports and Publisher’s Statements to subscribers of ABC’s e-Data online database.
Contacts
To subscribe to ABC’s eStatements, please contact
at (847) 879-8267.
Related Links:
*PDF files require the Adobe® Reader®. To download this free software, visit www.adobe.com.
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