Home > Product Catalog > Descriptions and Pricing > eMarMarket Reports >

Product Catalog
Descriptions and Pricing

eMagMarket Reports

The eMagMarket online reports are designed to provide a quick reference to current magazine circulation aligned to standard market areas (DMA^® or MSA/CBSA). These analyses include information for all ABC-audited publications that report paid circulation analysis by county via an ABC Supplemental Data Report (SDR). View a list of SDR participants (Microsoft^® Excel^® spreadsheet).

The eMagMarket DMA and eMagMarket MSA/CBSA online reports allow you to quickly and easily analyze vital magazine geographical data with just the click of your mouse.

• Evaluate market penetration data for more than 200 magazines
• View the report via PDF format for easy reference
• Print the entire report or only the pages you wish
• Download, sort and evaluate data in any one of your favorite formats
• Export data into your favorite media research analysis tools
• Consult historical releases via a built-in online Archive

Publications listed in these reports annually analyze their net paid circulation by county for the issue reported in Paragraph 7 of their Publisher’s Statement and submit these figures to the e-Data SDR Service. This information is incorporated into ABC’s electronic database and used in e-Data periodical products.

Information in the eMagMarket online reports include magazine circulation for each standard market area and the percent of household coverage for each publication. In addition, each publication’s market circulation is recorded as a percent of their total U.S. circulation. Population and occupied household figures used in the analyses are from Claritas Inc.

Market areas used in these reports are:

Metropolitan Statistical Area or MSA/CBSA. The U.S. Office of Management and Budget (OMB) has the responsibility for defining MSA/CBSAs. MSA/CBSAs are defined by the OMB as a large population nucleus together with adjacent communities which have a high degree of economic and social integration with that nucleus. Generally, an area qualifies for recognition as an MSA/CBSA if it includes a city of 50,000 population or an urbanized area of 50,000 with a total metropolitan population of 100,000. The report lists all 362 MSA/CBSAs as defined by U.S. Office of Management and Budgeting.

The Metropolitan Statistical Area report is available in two (2) different formats: MSA/CBSA By Market or MSA/CBSA By Publication

Designated Market Area or DMA. DMAs are clusters of counties delineating television markets as defined by the A.C. Nielsen Company. Every county in the U.S. is assigned to one and only one DMA based on television viewing. Designated Market Areas are used by the advertising community to measure various forms of advertising media. The report lists all 211 DMAs as defined by A.C. Nielsen.

The Designated Market Area report is available in two (2) different formats: DMA By Market or DMA By Publication

ABC Member Pricing
eMagMarket DMA
By Market (View a sample)	$500
By Publication	$500
eMagMarket MSA/CBSA
By Market	$500
By Publication (View a sample)	$500
eMagMarket by market DMA and MSA/CBSA Two Volume Set	$750
eMagMarket by publication DMA and MSA/CBSA Two Volume Set	$750

For more information about this product, please contact the at 1-877-222-0932.