Preprint Projection Center

ABC’s Preprint Projection Center is a secure, centralized location where U.S. and Canadian newspapers can upload any information related to their circulation projections for use by preprint advertisers, including preprint quantities, zones and dates. Any information entered into the PPC is confidential and only viewed by registered advertisers, never by other newspaper publishers or the press.

The PPC is comprised of three sections: preprint projections, bonus days/intermittent circulation and frequency upgrades/forced conversions. Depending on the newspaper’s circulation practices, some of these sections are optional and some are required.

• Preprint projections – This section of the PPC is optional for all U.S. newspaper members and required for Canadian newspaper members with 50,000 – 75,000 circulation participating in an every-other-year audit. Newspapers participating in this feature upload their projected circulation data on a monthly basis, 90 days in advance of distribution. Data is uploaded in the publisher’s preferred format (Excel, PDF, etc.) and is immediately accessible to any registered advertisers.
  
  All information entered into the preprint projections area is completely confidential and is never monitored by ABC.
  
  
• Bonus days/intermittent circulation – All U.S. newspapers are now required to report bonus day/intermittent circulation at least 120 days in advance. This allows advertisers to better plan for their preprint quantities. Newspapers submit the date of the planned bonus day, the incremental paid circulation and the geography (such as town or county names) or ZIP codes affected. To learn more about this rule change, visit ABC’s Q&R support center.
  
  Bonus day/intermittent circulation information is subject to review by ABC.
  
  
• Frequency upgrades/forced conversions – All U.S. newspapers are also required to report any frequency upgrades or forced conversions at least 120 days in advance of the first day of service to allow advertisers to plan their preprint quantities appropriately. Newspapers must provide the start and end date (if applicable) of the program, the current and new frequencies, the number of subscribers upgraded, and the geography (such as town or county names) or ZIP codes affected. To learn more about this rule change, visit ABC’s Q&R support center.
  
  Frequency upgrade and forced conversion information is subject to review by ABC.

Accessing the Preprint Projection Center

Media Buyer access:

1. Click on the "Reports and Data Access" blue bar at the right side of the screen.
2. Enter your member number, e-Data user name and password.
3. Once registered, ABC will send you a confirmation e-mail. Click on the link provided to validate your account.
4. Once inside the e-Data tool, select the "Preprint Projection Center" button.
5. New users:
   • Once inside the PPC tool, enter your member number for verification.
   • Once verified, create a PPC username (a valid e-mail address) and password.
6. When returning to use the tool at a later date, simply enter your member number, PPC username and password.

Newspaper access:

1. Select the "Publisher Filing Center" blue bar at the right side of the screen.
2. Enter your member number, online filing user name and password.
3. Click on the "Preprint Projection Center" tab.

Here are some helpful advertiser guidelines to consider when uploading your data to the Preprint Projection Center.

For more information, please contact ABC’s manager, marketing and sales, at (847) 879-8321 or manager, marketing and sales, at (847) 879-8412.

Related Links:
A Newspaper's Guide to Submitting Data to the PPC
Video Tutorial
Hardcopy handout
A Media Buyer's Guide to Understanding the PPC
Video Tutorial
Hardcopy handout