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Preprint Projection Center
The Preprint Projection Center is a new online tool to help newspapers streamline the cumbersome task of updating preprint quantities, zones, dates and distribution. It provides publishers with a secure, confidential centralized location to upload projected circulation data on a monthly basis, 90 days in advance of distribution. At the same time it gives advertisers and agencies more timely circulation projections to better project their preprint production requirements.
The Preprint Projection Center is easy-to-use, free for newspapers and advertisers and is privacy-protected. This means it allows advertiser members access to all the newspaper data, whereas publishers are unable to open other publisher’s data.
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"The PPC tool is a no-brainer and a great solution for newspapers and advertisers alike. It supports the industry's desire of finding improved ways to do business together and makes planning and buying print media easier and faster for all of us. I urge all newspapers to participate in the Preprint Projection Center and recommend that all advertisers use it regularly."
Merle Davidson
market media director
strategic marketing/media services
J.C. Penney Co
"Having been a participant in the development and testing of this new tool, I can say with confidence that newspapers will embrace its ease of use and the ability to provide timely circulation forecasts to advertisers in a password-protected environment. We fully support the Preprint Projection Center and believe it will make it that much easier for advertisers to do business with newspapers.”
John Walsh
senior vice president, circulation
The Dallas Morning News
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Highlights of the Tool
- Publishers can update data as often as necessary
- Publishers can upload data in various formats such as Excel, PDF, etc
- Advertisers have the option to open or download files for future use
- Data is accessible in one central location
- Bonus days or other exceptions supplied by publishers in advance
- Projections for seasonal fluctuations will be available in appropriate markets
Media Buyer access:
- Click on the "Reports and Data Access" blue bar at the right side of the screen.
- Enter your member number, e-Data user name and password.
- Once registered, ABC will send you a confirmation e-mail. Click on the link provided to validate your account.
- Once inside the e-Data tool, select the "Preprint Projection Center" button.
- New users:
- Once inside the PPC tool, enter your member number for verification.
- Once verified, create a PPC username (a valid e-mail address) and password.
- When returning to use the tool at a later date, simply enter your member number, PPC username and password.
Newspaper access:
- Roll your mouse over the "Online Filing" blue bar at the right side of the screen.
- Scroll down and select "Preprint Projection Center."
- Enter your member number, online filing user name and password.
Instructions on how to use the filing tool are available online, as well as a demo product with corresponding instructions.
Here are some helpful advertiser guidelines to consider when uploading your data to the Preprint Projection Center.
For more information, please contact ABC’s
manager, marketing and sales, at (847) 879-8321 or
manager, marketing and sales, at (847) 879-8412.
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