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Preprint Projection Center

Advertiser Guidelines

Advertisers will review preprint projections exactly as uploaded. Please consider the following guidelines developed by advertisers when uploading data to the tool:

  • Provide projections on a monthly basis for your home-delivery and single-copy sales broken out by:
    • ZIP code
    • ZIP code by zone
    • ZIP code by day-of-week
  • Upload projections in Excel®.
  • Update projections on a timely basis.
  • Provide a contact at your publication in the "Explanatory" box for advertisers to call with questions concerning your projections. Please note that ABC cannot answer data-specific inquiries.
  • Provide detailed explanations of specific files in the "Comments" box upon uploading individual files.
  • Include additional detail regarding holiday projections, if applicable (e.g. Thanksgiving)

If you have any questions, contact either ABC's at (224) 366-6412 or at (224) 366-6356.