Product CatalogDescriptions and Pricing
Preprint Projection Center
Filing Tips
Several national insert advertisers, including JCPenney, Kohl’s, Sears and NSA Media, developed an advertiser-preferred schedule for newspapers to reference when uploading their circulation estimates in the PPC. Newspapers that follow this schedule when submitting their preprint projections—including bonus day distribution—help ensure a smooth planning process for all parties. If applicable, please also be sure to include any seasonal projection variances in your circulation.
PPC Advertiser-Preferred Filing Schedule for Major Holidays
| Holiday | Preferred Month of Filing |
| New Year’s Day | July |
| Easter | November |
| Mother’s Day | December |
| Memorial Day | December |
| Father’s Day | February |
| Fourth of July | February |
| Labor Day | April |
| Thanksgiving | June |
| Christmas | July |
