ABC Rapid Report

ABC Rapid Report
ABC Rapid Report allows publishers to voluntarily report their key top-line circulation data on an issue-by-issue basis within weeks of the on-sale or distribution date. The report gives advertisers and advertising agencies timely access to fresh circulation data.

Data Included in the Report Summary
ABC Rapid Report provides advertisers and advertising agencies with top-line data including: subscriptions, paid and verified; single-copy sales; rate base and analyzed non-paid circulation.

In addition to the data entered by the publishers, ABC Rapid Report also makes the following calculations: category totals and amount and percent above or below rate base.

Click on the links below to view samples of ABC Rapid Report output screens:

Summary (PDF*)
History of Changes (PDF*)

ABC Rapid Report Policies and Practices
The following policies and practices are intended to ensure the accuracy of data publishers enter into Rapid Report.

• Publishers voluntarily participating in ABC Rapid Report assert that the data entered into the program is their best estimation at the time of entry and is in compliance with existing ABC rules and policies.
• Publishers that participate in ABC Rapid Report and then elect not to complete the submission of six months worth of data will have the following message posted on the ABC Rapid Report summary page: “Publisher elected not to complete submission for all issues in this period.”
• At the end of the six-month reporting period, the ABC Rapid Report program will automatically calculate a six-month average for each line item. These averages will be compared to the Publisher’s Statement average from that same period.
• The reporting publication’s Audit Report will include a reconciliation of any differences between the ABC Rapid Report submissions versus the final audited numbers.

For more information, members are encouraged to contact at (847) 879-8406 or at (847) 879-8396.

Related Links:

• Brochure: ABC Rapid Report: Timely Circulation Data (PDF*)
• POV: Media Buyer Usage Guidelines for ABC Rapid Report
• Case Study: Media Buying Agency Uses Rapid Report to Create Effective Media Buys
• NewsBulletin: Major Magazine Publishers Commit all Their Titles to Rapid Report
• NewsBulletin: Time Inc. Commits All 25 U.S. Titles to Rapid Report
• NewsBulletin: Hachette Filipacchi Expands ABC Rapid Report Participation