Sponsored Educational Multi-Copy Sales (Effective March 2003)

Effective March 2003, a new Rule D2.2, Sponsored Educational Multi-Copy Sales was adopted. This new rule will allow business publications to solicit funds from corporations or other businesses to be used to sponsor the purchase of subscriptions to be distributed to college/university students enrolled in studies within the “Field Served” of the publication provided the following criteria is met.

1. Funding is solicited for the purchase of subscriptions to a specific program.
2. If the sponsoring business is also an advertiser to the publication, the sponsorship amount must be incremental to the advertising purchased by the sponsor.
3. Publishers must allocate at least one cent per subscription (or single copy) from the sponsorship funding for each sale.
4. Recipients must be advised that the subscription/single-copy sales are being provided from sponsorship funding.
5. No distribution is to be made unless the publication has received funding in advance.
6. The paragraph related to general explanations shall include a description of all programs included in paid circulation. Such explanation should include a description of the sponsor(s), quantities purchased, amount allocated by the publisher from the sponsorship funding for each subscription/single-copy sale, and the average included in paid circulation

Updated 7/21/04