Welcome to ABC Professional Development, a series of tutorials designed to improve your knowledge of ABC products, service and resources. Each tutorial consists of a demonstration as well as handouts and/or worksheets to help you retain what you learned.
For any questions about these tutorials or if you have suggestions for future lessons, please contact at 224-366-6398.
Note: Tutorial screencasts begin playing at 10% completion, not 100%.
Using the Audience-FAX eTrends Tool (January 2009)
ABC's Bridget Fleagle walks you through the free Audience-FAX eTrends Tool.
Introduction/Handouts
Tutorial (Approx. run time: 5 minutes)
Preprint Projection Center: A Media Buyer's Guide to Understanding the PPC (January 2009)
ABC's Bridget Fleagle explains how media buyers can access a newspaper's preprint projections, bonus days and frequency changes via the PPC.
Introduction/Handouts
Tutorial (Approx. run time: 7 minutes)
Introducing ABC's Enhanced Rapid Report Tool (October 2008)
ABC's Gladys Searcy demonstrates how to conduct a search and create reports using ABC Rapid Report.
Tutorial (Approx. run time: 6 minutes)
Using eStatements (June 2008)
Watch as ABC's Gladys Searcy explains how to customize your results in eStatements using filters and batch processing reports.
Introduction/Handouts
Tutorial (Approx. run time: 4 minutes)
Using Search Methods to Customize eFAS-FAX (June 2008)
ABC's Gladys Searcy demonstrates the new search features of eFAS-FAX to create custom reports.
Introduction/Handouts
Tutorial (Approx. run time: 5 minutes)
An Overview of the New e-Data Suite of Products (May 2008)
In this tutorial, ABC's Gladys Searcy provides an introduction to the new e-Data suite of tools.
Introduction/Handouts
Tutorial (Approx. run time: 6 minutes)
Media Rebate Analysis Tool: Calculating Rebate Estimates from Post-Media buys (Sept. 2007)
Note: This tutorial was created using the previous version of the e-Data tools. While the main functionality of the Media Rebate Analysis Tool is the same, the look and placement of the product will differ.
In this tutorial, ABC's e-Data Director, Gladys Searcy, explains how to use the Media Rebate Analysis Tool to estimate your rebates from post-media buys.
Introduction/Handouts
Tutorial (Approx. run time: 8 minutes)
Understanding an ABC U.S. Newspaper Audit Report (June 2011)
ABC's Kristina Meinig walks viewers through the updated U.S. newspaper Audit Report.
Preparing Media Buyers for the March 2011 U.S. Newspaper Reports (April 2011)
ABC's Mark Wachowicz and Susan Kantor discuss what the recent changes to the U.S. newspaper rules mean for media buyers.
A Closer Look at the March 2011 U.S. Newspaper FAS-FAX Report (April 2011)
ABC's Chad Jaennette explains the new look of the soon-to-be-released March 2011 U.S. Newspaper FAS-FAX report.
Test your knowledge on the reporting of U.S. newspaper digital editions (April 2011)
The recent changes to the U.S. newspaper rules include updated rules regarding digital editions. Take this short quiz to test your knowledge of this updated circulation category.
Test your knowledge on the reporting of U.S. newspaper verified circulation (April 2011)
The recent changes to the U.S. newspaper rules include the incorporation of verified circulation into ABC reports. Take this short quiz to check your knowledge of this new category of circulation.
Test your knowledge on the reporting of U.S. newspaper branded editions (March 2011)
The recent changes to the U.S. newspaper rules include the incorporation of branded editions into ABC reports. Take this short quiz to check your knowledge of this new category of circulation.
Test your U.S. newspaper rule know-how (January 2011)
New U.S. newspaper rules took effect on Oct. 1, 2010. Are you prepared for the changes? Test your newspaper rule know-how with this short quiz
Using the Audience-FAX eTrends Tool (January 2009)
ABC's Bridget Fleagle walks you through the free Audience-FAX eTrends Tool.
Introduction/Handouts
Tutorial (Approx. run time: 5 minutes)
Preprint Projection Center: A Media Buyer's Guide to Understanding the PPC (January 2009)
ABC's Bridget Fleagle explains how media buyers can access a newspaper's preprint projections, bonus days and frequency changes via the PPC.
Introduction/Handouts
Tutorial (Approx. run time: 7 minutes)
ABC's Insert Verification Service: Measuring FSI Accountability and Delivery Accuracy (Sept. 2007)
ABC's Marketing and Sales Manager, Kristina Meinig, describes the Insert Verification Service, how to read an IVS report, and how to use the IVS Analysis Tool.
Introduction/Handouts
Tutorial (Approx. run time: 7 minutes)
Digital Editions and the ABC Consumer Magazine Publisher's Statement (April 2011)
ABC's Jenn Havens explains the impact of digital editions on the consumer magazine Publisher's Statement.
Consumer Magazine Digital Edition Primer for Media Buyers (June 2010)
ABC's Gladys Searcy reviews the definition of consumer magazine digital editions, how ABC qualifies and audits digital editions and how they are reported on ABC statements.
Introducing ABC's Enhanced Rapid Report Tool (October 2008)
ABC's Gladys Searcy demonstrates how to conduct a search and create reports using ABC Rapid Report.
Tutorial (Approx. run time: 6 minutes)
A Primer on Verified Circulation (Sept. 2007)
Find out how verified circulation is defined and reported from ABC's Marketing and Sales Manager, Marsha Enrici.
Introduction/Handouts
Tutorial (Approx. run time: 7 minutes)
Media Rebate Analysis Tool: Calculating Rebate Estimates from Post-Media buys (Sept. 2007)
Note: This tutorial was created using the previous version of the e-Data tools. While the main functionality of the Media Rebate Analysis Tool is the same, the look and placement of the product will differ.
In this tutorial, ABC's e-Data Director, Gladys Searcy, explains how to use the Media Rebate Analysis Tool to estimate your rebates from post-media buys.
Introduction/Handouts
Tutorial (Approx. run time: 8 minutes)
Understanding ABC Business Publication Publisher's Statements (March 2011)
ABC's Bridget Fleagle takes you paragraph-by-paragraph through the Publisher's Statement for business publications.
