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Magazines Included in Charitable Donations—Partnership Deductible Rules Apply

At its July 2008 meeting, the board reviewed the Partnership Deductible guidelines to consider programs where a magazine is included with a charitable donation. The board reaffirmed that donations made to charitable organizations carrying a 501C3 designation shall be considered an "eligible good or service" for partnership sales. As such, all partnership guidelines must be followed to include notice of the magazine inclusion, value assigned to the magazine, and a clear and conspicuous refund notice for the assigned value. See the Partnership Deductible guidelines in our Consumer Magazine Promotion Guide for further details on ABC compliant programs.



Posted 8/6/08