Rules & ResourcesConsumer Magazine Support Center
Testing of Gift Box Programs
Available through the December 2010 Reporting Period
The ABC board approved the testing of consumer magazine gift box programs where several magazines are bundled and sold together in a gift box for a test period of time through December 2010.
The board agreed to the following guidelines for gift box programs:
- The magazines included in the gift box will count as paid single-copy sales.
- Publishers must collect at least 100 percent of the cover price for the highest-priced magazine in the gift box and no less than 25 percent of the cover price for all other magazines included in the gift box.
- During this test period, publishers may include as paid circulation those issues that become back copies during the on-sale period.
For more information about the testing of gift box programs, members are encouraged to contact their Publisher Relations managers.
Posted July 28, 2009
