Audit Bureau of Circulations

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Guidelines and Policies

Consumer Magazine Guide for Initial Audits

Welcome to ABC!

It is our pleasure to have your consumer magazine as an applicant for membership with the Audit Bureau of Circulations. This guide is intended to assist you as you navigate through the initial audit process.

This guide is not intended to be all-inclusive, rather it will provide you with a general overview of what to expect as you continue toward full membership in ABC.

The rules, policies and requirements identified and explained in this guide are in effect for all issues with a cover date of Jan. 1, 2008 and forward. As new rules become effective, these requirements are subject to change. The most current rules and guidelines are posted on the ABC Web site.

No part of this guide may be reproduced without making this forward a part thereof and without the consent of the Audit Bureau of Circulations.

Table of Contents


Who is ABC?

Publicizing Your ABC Status

Primary Contacts at ABC

ABC Documents

ABC Reporting Classifications Defined

Prior to the Initial Audit

During the Initial Audit

Preparing for Your Initial Audit: Documentation

Upon Completion of Your Initial Audit

Key ABC Web Site Links



Posted 02/21/08

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