Guide for Initial Audits

Key ABC Web Site Links

Although this guide is intended to provide you with information regarding the initial audit process, we understand you will have additional questions regarding your ABC membership. Here are some additional links to ABC’s Web site that you may find useful:

For technical information:

• Publisher Support Center
  This section is intended to provide publishers with a “one-stop” shop to find information pertaining to their division.
• ABC Bylaws & Rules
  The Bylaws & Rules are the rules, policies, and guidelines governing ABC and its members. In part, this resource provides the technical requirements for all reporting and qualification of circulation claimed by ABC’s members.
• Guidelines and Policies
  This section provides further explanation and clarification to publishers about the Bylaws & Rules, including examples.
• Consumer Magazine Promotion Guide
  This is a guide to help publishers create ABC compliant consumer marketing promotions such as direct mail pieces, telemarketing scripts, and online offers for various types of circulation.
• Prototype Publisher’s Statements and Audit Reports
  This section provides prototypes of the various formats for ABC Publisher’s Statements and Audit Reports available to publishers.
• Board Actions
  This section provides a summary of actions the ABC Board of Directors took at each of the three meetings they hold each year (March, July and November) to create or modify ABC rules and reporting formats.
• Board Ruling Explanations
  This section provides further explanation and clarification to publishers about any recent board actions.
• NewsBulletin
  This is ABC’s monthly newsletter.

Other information:

• ABC Training Events
• E-mail Updates from ABC
• Other ABC audit services
• Roster of ABC members

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