Verified Public Place

Paragraph 6A shall report the average circulation served in the statement period to a standardized listing of public place locations. A publisher is required to report in Paragraph 6A the top five locations based on average circulation served and an “other” category as appropriate.

Standardized listing for reporting of Paragraph 6A Verified Public Place along with ABC code notation*
(Standardized listing last updated February 20, 2007)

• Automotive outlets
• Bars and Taverns
• Business/professional services
• Doctor/health care providers
• Education/learning facilities
• Fitness/recreational facilities
• Government/civil services
• Hotels/lodges
• In-room hotel/lodging
• Personal care salons
• Restaurants
• Specialty locations/retail
• Transportation outlets
• Other

Verified Individual Use

Paragraph 6B shall report the average circulation served in the statement period to individual recipients from eligible verified sources. A publisher is required to report in Paragraph 6B the top five sources of Verified Individual Use recipients based on average circulation served and an “other” category as appropriate.

Standardized listing for reporting of Paragraph 6B Verified Individual Use with ABC code notation* (categories last updated June 21, 2007, ABC code notation updated June 21, 2007)

Reporting Category/ABC Code
• Card holders (credit/debit)/277
• Charitable donors/278
• Club members/279
• Contest entrants/280
• Database names/281
• Educators/282
• Event attendees/283
• Event participants/284
• Executives/285
• Individually requested/286
• License holders/287
• Merchandise buyers/288
• Merchandise sellers/289
• Organization members/290
• Partnership programs/291
• Personal Referral/276
• Professionals/292
• Publication subscribers/293
• Resort/Lodging guest/294
• Season pass holders/295
• Service buyers/296
• Survey respondents/297
• Ticket buyers/298
• Warrantee registrants/299
• Other

The ABC code notated for each reporting category represents a 3 digit code offered by ABC to be used by publishers and their fulfillment organizations for classification of individual use copies. This coding system is a suggestion for record keeping by ABC, but is not required. As additional reporting categories are approved for use, those categories will be reflected here in an updated list and assigned a three digit code.

Publishers wishing to make reporting of verified public place to a more detailed level may do so at their option. The publication should contact their publisher relations manager to discuss the publication's specific plans for optional reporting.

Publishers requesting to have consideration given to an additional standardized reporting location (Paragraph 6A) or source (Paragraph 6B) are asked to submit their request in writing to Teresa Perry, Senior Vice President, Publisher Relations and Report Processing, Audit Bureau of Circulations, 900 North Meacham, Schaumburg IL 60173.

Each request will then be considered by the magazine buyer and publisher liaison committees. Liaison committee meetings typically occur quarterly. For your request to be considered timely, the following schedule should be followed:

• Consideration at winter liaison meetings should arrive to ABC no later than January 1
• Consideration at spring liaison meetings should arrive at ABC no later than April 1.
• Consideration at summer liaison meetings should arrive at ABC no later than June 1.
• Consideration at fall liaison meetings should arrive at ABC no later than September 1.