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U.S. Consumer Magazines

Modification to Paragraph 8 Analysis of Total New and Renewal Paid Subscriptions

Effective December 2012 Publisher’s Statement

At the board’s July 2011 meeting, the magazine committee endorsed a modification to current Paragraph 8 Analysis of Total New and Renewal Paid Individual Subscriptions. The modification will provide for a separate breakout of subscriptions sold on a til for bid basis in section A. Duration of this paragraph.

Therefore the new category breakouts will be as follows:

A. DURATION

a. One to six months
b. Seven to eleven months
c. Twelve months
d. Thirteen to twenty-four months
e. Twenty-five and more
f. On-going
TOTAL

ABC's Publisher Relations Department will begin working with fulfillment locations as well as developing necessary guidelines to accommodate this reporting modification. As soon as such guidelines are available, the membership will be advised.



Posted July 26, 2011